Hindi
Reliance MediaWorks partners with ‘2 States’
MUMBAI: Reliance MediaWorks, the media and techno-creative solutions provider and a part of the Reliance Group has announced its association with the recently released 2 States.
Produced by Sajid Nadiadwala and Karan Johar the film has been directed by Abhishek Varman and stars Arjun Kapoor and Alia Bhatt in lead roles. A film that depicts the diversity in the cultural fabric of India, 2 States is set in several parts of the country including Chennai, Delhi, Mumbai and Ahmedabad. Thus VFX played an important role in easing the logistics and depicting different cities while still being shot at a studio.
Reliance MediaWorks has been offering end-to-end visual postproduction services for films including VFX, DI and Digital Mastering, and 2 States is the latest marquee film that it has worked on. With 250 odd VFX shots, largely for chroma compositing and set extensions, the project entailed around 30-35 minutes of VFX work for the film.
Dharma Productions chief executive officer Apoorva Mehta said, “The team at Reliance MediaWorks has always delivered high quality work at prompt timelines, helping us successfully complete the film and provide a visual delight to the audience.”
Added Varman, “2 States is a very special film for me and in order to deliver my best I wanted to partner with the best creative partners. I’m very happy working along with the team at Reliance MediaWorks on this film.”
To create the visual allure of different cities while maintaining the overall look of the film, the RMW team worked closely with legendary cinematographer Binod Pradhan, thus with his expertise, tactfully bringing together the vibrancy of Punjabi Delhi, the serenity of Chennai and the cultural vivacity of Ahmedabad.
Pradhan said, “2 States is a movie rich in culture, colours and energy. To get a consistent look while maintaining the authenticity of each Indian province was the key focus. Reliance MediaWorks was an important partner in accomplishing this task.”
Reliance MediaWorks senior colorist Ken Metzker said, “Working with an industry stalwart such as Binod Pradhan is always a great experience in itself. 2 States had the perfect balance of vibrancy and subtlety in its look, which allowed us to make the characters tell their story while looking good and not having the images overtake the storytelling. Looking forward to newcomer director Abhishek Varman’s next film.”
Blending the VFX shots with the film seamlessly was an important task. 2 States is a romantic comedy and most of the VFX work involved was on account of logistical convenience for the shoot. So it had to be subtle and immersive.
Reliance MediaWorks VFX head Prasad Sutar, who also headed the project said, “VFX technology today is no longer limited to action flicks and sci-fi movies. Directors today are wisely using it to ease the logistics and facilitate the shooting process, and with 2 States we have achieved that quite successfully.”
Reliance MediaWorks CEO Venkatesh Roddam added, “It is always a pleasure to work with Dharma Productions. The team has worked dedicatedly to achieve the envisioned outcome. We are sure our work would be appreciated by viewers across the country.”
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
