iWorld
Reliance launches JioTV for web
MUMBAI: After recently announcing a web version of its content platform, JioCinema, Reliance Jio has silently introduced the web version of its Live TV watching platform, Reliance JioTV. The launch of the platform has been imminent as the customers of Reliance are asking for a web version of the JioTV for quite some time.
Jio customers can now head over to jiotv.com on any browser. All the content and live TV channels that are available in the JioTV application are made available on the web version. Moreover, the web interface is similar to the interface of the JioTV application for Android. The channels are displayed in a line-based interface and users can toggle between the SD and HD channels.
Interestingly, unlike the Jio TV app on mobile phones, JioTV on the desktop can stream and play programmes with the help of internet service providers other than Reliance Jio.
With this move, Reliance Jio is allowing its customers to watch online content anywhere. Furthermore, users can access the website in any mobile browser. This essentially removes the hassle of downloading the application to watch the content.
JioTV has more than 525 channels and more than 90 channels in HD.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
