iWorld
Reliance Industries buys Balaji Telefilms stake for Rs 4.13 bn
MUMBAI: The Board of Directors of Balaji Telefilms Limited, in its meeting held on Thursday, considered and approved an investment by Reliance Industries Limited, one of India’s leading corporates, through a preferential issue of 25.2 million equity shares at Rs 164 each, aggregating to Rs 4.13 billion, subject to necessary shareholder and other approvals. Axis Capital Limited acted as the sole investment banker for this transaction.
Balaji is India’s leading entertainment content producer operating across television, movie and digital platforms. The company recently launched ALTBalaji, a multi-device subscription video on demand platform, which offers original, premium and exclusive content for a global digital audience and in a short span, post its launch, has garnered over four million downloads across 80 countries.
This transaction marks a landmark event for the Indian OTT industry and is expected to further accelerate the growing trend of media consumption ‘on-the-go’. The proceeds from the transaction would be utilized to further speed up content development initiatives, especially for ALT, thereby providing it with a strong ability to compete with other OTT service providers- both global and Indian.
Balaji chairman Jeetendra Kapoor said, “We welcome Reliance as a partner in our growth journey towards becoming the preferred content producer for the Indian diaspora across all means of video consumption and across all geographies. This investment is a vote of confidence to the Company’s strategic move to own our IP and our viewers.”
Earlier, Jio and Zee Entertainment reportedly denied reports of being offered to buy a stake in ALTBalaji. Balaji was planning to sell up to 26 per cent stake in its subsidiary ALTBalaji Digital and reportedly in talks with the media companies. Launched in mid-April ALTBalaji has 250 plus hours of programming.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
