News Broadcasting
Reliance Big Synergy’s new Telugu series on StarMaa ‘Aame Katha’ acquires 27% market share
MUMBAI: Anil D. Ambani led Reliance Big Synergy’s new Telugu language fiction series Aame Katha airing on Star Maa has emerged as the No.1 series amongst all fiction shows on GEC channels at 10 pm, since its launch on November 04, 2019, with a commanding 27 per cent channel share.
As per BARC Data, an edge-of-the-seat thriller, Aame Katha opened with a ratings of 4.1 GRPs and has recorded an average 3.7 GRPs in its first 4 weeks of airing, with an average 4.6 million viewers watching the show every week.
On this success Reliance Big Synergy CEO Rajiv Bakshi said, “We are grateful to the viewers for their enthusiastic response. We are equally thankful to the entire Star Maa team for its belief in our creative capabilities to produce a high-impact fiction drama in Telugu language. We have one of the strongest fiction teams in the industry and are both proud and delighted to have contributed in delivering a slot leadership for our client Star Maa. We will continue to invest in fiction content for both national and regional TV and marquee web series for OTT platforms.”
Aame Katha, a fiction daily, airing both on Star Maa and leading streaming platform Hotstar has become the new slot leader and has been applauded by viewers for not only for its storytelling but also for its production design and values.
The series is set up in a contemporary period and showcases the quest of the female protagonist to unravel the truth in a sea of lies and deceit. It stars Bigg Boss Telugu Season 3 “Good Boy” Ravi Krishna alongside popular television actors Navya and Shrisha in pivotal roles.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
