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Reinvented Oscars ceremony witnesses record new low in TV viewership

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NEW DELHI: Amid the pandemic, the Academy of Motion Picture Arts and Sciences announced winners of the 93rd Academy Awards, better known as the Oscars, on 25 April. However, this year, the awards gala failed to attract eyeballs and preliminary Nielsen data suggests that the US television ratings for Sunday’s event witnessed an all-time low in TV viewership. 

According to a Reuters report, TV viewership on Walt Disney Co’s (DIS.N) ABC broadcast network averaged 9.85 million, 58 per cent lower than last year’s final tally of 23.6 million viewers. The complete data regarding the final number of people who tuned into the award ceremony is expected to be released soon. 

To draw viewers during the pandemic time, producers tried several innovative ideas in this year’s Oscars. The awards were broadcast for the first time at a historic train station in downtown Los Angeles, where only guests and award winners were present. There was a format revamp and the runtime was also shortened. These switch-ups, however, evidently failed to thrill the audiences.

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“The Oscars were a train wreck at the train station, an excruciatingly long, boring telecast that lacked the verve of so many movies we love,” wrote USA Today reviewer Kelly Lawler. 

However, Time Magazine wrote that this year’s event, which went host-less for the third year running, was pretty much entertaining when compared to pre-Covid Oscars. 

The dip in ratings shouldn’t come as much of a surprise to industry watchers – after all, television viewership hit an all-time low during the live telecast of this year’s Emmy Awards and Grammy Awards. TV ratings for the Golden Globes also plummeted by 60 per cent. 

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Due to the Covid outbreak, several giant production houses had to hold back their films, and as a result, small-budget movies that were streamed on OTT platforms were part of this year’s Academy Awards. 

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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