iWorld
ReelStar partners with the Great Indian Sneaker Festival as their title sponsor
Mumbai: Web3-integrated social media platform ReelStar has collaborated with the Great Indian Sneaker Festival as their title sponsor. Artists will get an opportunity to create NFTs of their art forms using the ReelStar app on-the-spot. This is a first-of-its-kind chance for an artist or influencer to see some of the ReelStar app’s benefits under the guidance of ReelStar experts.
To further engage with the youth, lifestyle, gaming, and artist communities, ReelStar has set up an exclusive, one-of-a-kind ReelStar Experience Zone for its guests. Visitors will also be able to view some of the NFTs created, visit the gaming zone for gaming enthusiasts, meet and greet VIP guests, and gain exclusive access to a few features of the ReelStar app beta.
ReelStar is an ‘everything app’ with integrated social media, web3, and payment functionalities. It features in-app tailor-made NFT creation, smart contract customisation, and an NFT marketplace in an easy-to-use Android and/or iOS environment. ReelStar’s platform and ecosystem reimagine how artists, creators, and fans will engage, collaborate, and jointly benefit in the growing media and entertainment industries. This includes redesigning everything from special effects and payments to marketing and infrastructure for a decentralised, blockchain-based web3 world.
The festival, happening at Convention A DOT by GNH in Gurgaon, will see more than 100 exhibitors, including over 50 popular streetwear brands. The event features the best in streetwear and homegrown labels from across the country, including well-known brands such as Tim Hortons, Evemen, Natty Garb, Crep Dog Crew (CDC), Dead Bear, Warping Theories, and others. With the line-up of artists performing over two days like MC Square, Talwiinder, Paradox, and many more, one can imagine the grooving stage and dancing sneakers already.
ReelStar co-founder Navdeep Sharma said, “The ReelStar app democratises and levels the playing field for creators and artists. As promised, we are here in India at the Great Indian Sneaker Festival with on-the-spot NFT creation for creators/artists. This is just the beginning of what is going to open a whole new world of experiences and opportunities for Indian creators and artists based anywhere in the country. The ReelStar app can also open a broad range of new opportunities for the Indian fashion industry.”
ReelStar has recently raised $5 million from just the first two stages of its initial token offering (ITO), REELT. The ITO is capped at five per cent of 15 billion tokens.
In November 2022, veteran cricketer Irfan Pathan launched ReelStar’s logo in Australia. ReelStar is the main sponsor for the Delhi Bulls cricket team. It is also the title sponsor for the Creator United Awards 2023 and Nora Fatehi and Guru Randhawa’s The Unity Tour in Australia.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
