News Headline
Red Bangle expands and repositions to cater to diverse Indian brand needs
Mumbai: Red Bangle, a fast-growing technology-enabled video production agency, offering film and video solutions worldwide, has announced its transformation to a brand content production agency in India. Co-founded by Lakshmi Rebecca and Sunil Patrapati in 2017, a global video agency, in its new avatar, the company offers bold and meaningful strategy, campaign, and content services to brands in India. It aims to be a strategic partner to businesses seeking to drive ambitious brand growth and drive deeper engagement with their consumers.
Gearing up for the next phase of growth, Red Bangle is preparing to onboard a new NCD and CFO soon, reinforcing its commitment to excellence and register its presence in Delhi soon by opening a new office in the city. With plans for 1.6 times growth this year and an ambitious target of doubling (2 times) its growth in the coming year, the company is poised to solidify its position as a leader in the creative content and digital marketing industry.
Sharing the context for this transformation, Red Bangle co-founder and CEO Lakshmi Rebecca said, “From day zero, we had a larger vision and we’ve stayed true to that and we’ve been building for the future. When we started out, we made a conscious choice to fill a specific gap in the global video market, and we have had a lot of success on this path. Today, the time feels right to expand our horizons with holistic services that address a large need in the India market today. We’ve always been thinking and solving problems for our clients, and now we can move from being a service provider to a strategic partner for them. And we want to achieve this with some of the best talent in the industry.”
Red Bangle’s expanded offerings leverage its credibility in this market and are in-line with global industry trends. The Indian content marketing industry is poised to grow at 17.3 per cent per annum and will triple its worth in the next seven years to US $144 billion in 2030 as per Research Dive report.
Commenting on the transformation, Red Bangle co-founder and CTO Sunil Patrapati added, “Over the last six years we’ve built a lot of trust in the film and video production market, and our clients have always asked for more from us. The opportunity is ripe for our expansion. And India is a very exciting market to pursue this in.”
With its expanded range of services, reach and capabilities – Red Bangle will cater to the diverse needs of the Indian market. Its three new core services – THINK, CREATE and PLAY – are each designed to meet the unique requirements of businesses. The details of these new offerings are given below:
1 THINK: Red Bangle’s THINK service focuses on creating strategy-led brand content solutions that not only move the revenue needle but also touch the hearts of the audience. This service takes the client from research, strategy and creative development to production and media in one seamless journey.
2 CREATE: The CREATE service is focused on delivering creative campaigns and engagement driven by insightful ideas. Red Bangle’s team of creative professionals craft fresh campaigns that resonate with the target audience and leave a lasting impact – helping the client go from insights to creative and, from production to media in one seamless journey.
3 PLAY: Red Bangle’s PLAY service offers premium end-to-end solutions for content production across formats and scale. Whether it’s a regional project or a national campaign, PLAY ensures top-notch film and video production that aligns with clients’ goals.
As part of its expansion, the company recently appointed Vivek Chandra Shenoy as the vice president of strategy and marketing, and Ankur Bora as the senior vice president of business development & client servicing. Reflecting its growing influence and dedication to lasting partnerships, the company onboarded over 30 new clients this year.
Since its inception, Red Bangle has been investing in technology for better creative project management, collaboration, and creative asset organisation. Going further, it has now readied teams to leverage the power of generative AI to increase efficiency and push the boundaries of creativity. Today, as a brand content production agency, the company will be a one-stop shop helping brands leverage communications and content to drive growth.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
