GECs
Reality TV to be renamed Zone Reality
MUMBAI: Entertainment firm Zone Vision Networks has announced a new global brand for the company’s corporate identity and its channels.
The company will introduce an umbrella brand, Zonemedia, on 26 June. New logos and names for the company’s six thematic channels will also be rolled out.
Reality TV, which is distributed in India by Zee Turner will be renamed Zone Reality. Romantica becomes Zone Romantica, Club becomes Zone Club, The Horror Channel becomes Zone Horror and Europa Europa becomes Zone Europa.
Zone Vision chairman Chris Wronski says, “Our new look reflects the developments that have taken place in the business in recent years, which encompass the launch of new satellite TV channels, as well as web and Wap sites. Viewers will continue to enjoy the distinctive programming they have come to expect from their favourite Zonemedia channels.”
Branding and communication agency Kemistry created the network’s new identity. The modern look and feel provides a cohesive identity across Zonemedia’s growing portfolio of thematic channels.
London-based Fig Jam Marketing provided additional creative and logistical support.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
