iWorld
Real Image empowers Mathrubhumi’s digital expansion with Wildmoka
Mumbai: One year after integrating Backlight’s Wildmoka platform into their digital workflow, Mathrubhumi has effectively more than doubled its digital footprint. Real Image, a leading media solutions provider, played a pivotal role in helping Mathrubhumi embrace a digital-first strategy.
The impact of Wildmoka on Mathrubhumi’s digital presence was evident within weeks of its adoption in 2022. Mathrubhumi digital business – director Mayura M S remarked, “As we celebrated our centenary, we sought solutions to expand our digital reach without significantly increasing our operational costs. After a comprehensive evaluation of available options, the cloud-based Wildmoka platform emerged as the natural choice. Over the past year, Wildmoka has not only boosted our digital rankings but has also fuelled non-linear growth in viewership, all the while significantly enhancing productivity. Real Image’s enthusiastic involvement added to our overall satisfaction.”
Wildmoka empowers broadcasters and rights owners to produce and deliver content from any source, to any destination, in any format, at speed and at scale. The solution simplifies most operations with a ‘Single Click,’ making publishing workflows intuitive and efficient. This includes automating tasks like adding overlays such as logos and watermarks, pre-post rolls, thumbnail decoration, selecting destinations with pre-filled metadata and outputting content in the relevant aspect ratio.
Mathrubhumi social media head Joseph Kumpail highlighted, “In addition to enabling rapid publishing, enhanced live streaming and efficient editing, Wildmoka helped us manage the churn through its quick onboarding, reducing the learning curve for our social media teams. Using Wildmoka, our story publishing time has decreased by two-thirds, resulting in a remarkable 120% increase in viewership.”
Real Image product management head S. Shankar Bhat noted, “Through Wildmoka, Real Image has empowered several prominent broadcasters to adopt a digital-first workflow, facilitating swift and efficient content dissemination across all digital platforms. We are delighted to witness Mathrubhumi achieving its desired results and experiencing a substantial return on investment as our partner.”
In an ever-evolving digital content creation and consumption landscape, innovative digital solution providers must adapt swiftly to industry trends and set new standards.
Backlight director – channel sales Jakob Hummes shared, “The Backlight team engages in continuous dialogue with customers and closely monitors industry developments. We are committed to pushing the boundaries of what can be achieved with our Wildmoka product line. Post-IBC, we have introduced exciting enhancements, particularly including our live stream production capabilities.”
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
