Applications
RComm signs $1 bn deal with Ericsson to manage network services
MUMBAI: Billionaire Anil Ambani-promoted Reliance Communications today signed an eight-year full-scope managed services agreement with Ericsson for $1 billion to operate and manage the wireline and wireless networks in the Northern and Western states of India.
As per the contract, Ericsson will manage the day to day operations across wireline and wireless networks and will take over responsibility for field maintenance, network operations and operational planning of Reliance Communications 2G, CDMA and 3G mobile networks.
This agreement is aimed to meet the fast evolving customer demand for communications applications and services in one of the world‘s most dynamic telecom markets.
Reliance Communications will benefit from Ericsson‘s world-class processes, methods and tools and the partnership will allow Reliance Communications to free up resources to focus on user experience, as well as improving innovation power, agility and speed across the specified geographies. Reliance Communications‘ infrastructure covers 24,000 towns and 600,000 villages in India to which it offers converged services including voice, data and video.
Ericsson will streamline Reliance Communications‘ operations by bringing all aspects of fiber, tower operations, wireless networks and wireline access networks to Reliance Communications‘ wireless and global enterprise business, across differentiated product lines. Ericsson will also drive a modernisation of the tools, processes and best practices that are applied across the business resulting in operational efficiencies by managing cost through consolidation.
Commenting on the agreement, Reliance Communications CEO – Wireless Business Gurdeep Singh said, “We are happy to announce our partnership with Ericsson to manage our wireline and wireless network enabling us to provide a higher level of customer experience in terms of network and services. Given the complexity of network increasing with platforms, technologies and application offerings, we are banking on the experience, innovation and technical expertise of Ericsson to improve the productivity of our network and ensure that it delivers to its full potential. We are confident that they will exceed the expectations of our customers through optimization of resources and provide us cost effective solutions.”
Ericsson EVP and Head of Business Unit Global Services Magnus Mandersson said; “We are excited to partner with Reliance Communications for this strategic multi-technology managed services deal. The increasing uptake of new technologies requires an increased focus on customer experience management in the hyper competitive and highly dynamic Indian telecom market. With this partnership Reliance will increase focus on their core business and innovation. We are pleased to welcome more than 5,000 employees who will join us from Reliance Communications and support our long term commitment to India‘s ICT market.”
This agreement will be driven by defined service level agreement governance. Ericsson will be responsible for improving network performance and ultimately service quality, with the goal of increasing customer satisfaction and retention. Ericsson will also work closely with Reliance Communications to identify opportunities to introduce new services and expand its existing businesses to help realise the full potential of its network.
“This partnership will enable our enterprise customers to deploy state-of-the-art data services on our integrated network through the global expertise of Ericsson. This is one of the first times that wireless and wireline enterprise network is being outsourced to deliver world-class service and performance assurance,” added Reliance Communications CEO, Global and Enterprise Business Punit Garg.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
