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Rasna launches two ad campaigns for this summer
MUMBAI: Rasna, which claims to have a 97 per cent share of the Soft Drink Concentrate market in India, has launched two ad campaigns for summer.
They are Rasna Juc-fit: Yeh To ACE Hai Boss and Ek do teen Rasna Beyblade Quest.
While Juc-fit is Rasna’s latest and first offering in the category of ‘Health Drinks’, Beyblade is the new rage among kids all across the world. The commercials have been conceptualised by Mudra Advertising and produced by Nomad Films.
Rasna Juc-fit: Yeh to ACE Hai Boss marks a shift in Rasna’s advertising strategy, which targets the entire family. The story effectively substantiates the health benefits offered by Vitamin A, C and E through the plot of the ad film. The ad features a father and a kid, who are ordered by the mother to clean the place they have littered. The health benefits of the drinks are substantiated by showing the father and the kid drinking Juc-fit and having fun while cleaning the floor with vacuum cleaner placed atop a toy car controlled by a remote.
Rasna’s Juc-fit ad campaign signifies the company’s evolved strategy, which not just targets kids but parents and elderly alike. Rasna’s last campaign for the Ghar Ka range was essentially driven by adults and elderly, while Rasna’s Cola Cola and Juc-up targeted young mothers and kids. Rasna’s Juc-fit campaign intends to capture a larger audience base by positioning the drink as a family health drink.
With Juc-fit, Rasna has ventured into an altogether new market segment of Health Drinks.
Ek do teen Rasna Beyblade Quest sets the ball rolling for the Beyblade Championship, which will be sponsored by Rasna. The ad campaign urges kids to have their favourite drink, Rasna, by offering a unique opportunity to kids to win brand new Beyblade stations and get an entry into the final Beyblade Championship.
A ‘Q card’ has been made available with every 1 litre pack of Rasna, where each ‘Q card’ has a letter printed on it, whoever collects ‘I Love you Rasna’ will win a Beyblade station along with an offer to participate in the Beyblade Championship. The championship, scheduled for July comes around the time when every third kid, aged between 4 to13, in the country is a Beyblade enthusiast.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
