GECs
Rapa awards committee invites entries for 2002
MUMBAI: The last date for receiving entries for the 28th Rapa (Radio and TV advertisers practitioners association of India) awards for radio and TV productions is 28 March 2003. Awards will be given away in 17 languages and 51 categories. The awards will be held on 30 May 2003.
All the radio and TV entries produced in India and broadcast or telecast for the first time, in any part of the world, between 1 January 2002 and 31 December 2002, are eligible to compete. Telecast criteria not applicable for documentaries. However all submitted documentaries must have been produced between in calendar year 2002.
Speaking to indiantelevision.com, outdoor advertising specialist company DS Mittle director Brij Mittle, and an active member of the Rapa committee, says: “The Rapa awards are one-of-their kind as they honour excellence in all the languages other than Hindi and English. This year, we have added new categories such as “best ad campaign on radio”, “best direction in a telefilm” and “best live coverage of events on TV”.”
The languages include:Assamese, Bengali, Dongri, English, Gujarati, Hindi, Kannada,Kashmiri, Konkani, Malayalam, Marathi, Nepali, Oriya, Punjabi,Tamil, Telugu, & Urdu. An entrant can send any number of entries. Every entry should be accompanied with a correctly filled entry form and applicable entree fee. Entrant, sending more than one entry, may remit the total entry fees through a single consolidated cheque/draft or cash.
CategoryMembersNon-membersRadio Spot / Jingle
Rs 500
Rs 700Radio Programme
Rs 500Rs 700TV Commercial
Rs 600Rs 800TV Programme
Rs 1000Rs 1250Tele-Film / Music Video
Rs 500Rs 700Documentary & Telefilm
Rs 1500Rs 2000Production House of the Year
Rs 500Rs 500Category Nos. 39,48,49
Rs 2000Rs 2500Special Awards 47 & 50NANA
The other members of the awards organising committee include chairman Danish Khan, co-chairman Shivraj Suvarna, members Vijay Behl, S Swaminathan, Atul Tiwari.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
