Factual
Randeep Hooda to take Discovery India’s message of ‘Restart Responsibly’ to the masses
MUMBAI: Entertainment network Discovery India has brought onboard wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’. The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Hooda taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet, etc while enlightening citizens about the impact that human action has had on the environment.
“This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said Hooda. “We all need to, and I can’t emphasise this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”
“Discovery is a powerful platform to tell critical stories, elevate cultural discourse, and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, let’s do our part – simple yet thoughtful steps – is our key message,” said Discovery south Asia head of marketing Vednarayan Sirdeshpande, “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”
To watch the campaign video for Restart Responsibly,
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
