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Ranbir Kapoor’s ‘Roy’ music exclusively on Hungama.com
MUMBAI: Hungama.com will be launching the music and videos of Ranbir Kapoor’s upcoming movie Roy, exclusively for all its users in India and abroad, who will then be able to access the music through Hungama’s web, WAP or mobile applications.
Roy’s music and videos will be available on Hungama’s platforms across devices. On the Hungama mobile applications, users will see a splash screen on the launch of the album and receive push notifications. On Hungama’s WAP platform, users will be given options to download individual singles from the movie along with an exclusive showreel of videos from Roy.
Produced by T-Series, the music of the movie has been given by Pritam and Ankit Tiwari.
Commenting on the release, Hungama.com CEO Siddhartha Roy said, “Roy is one of the most anticipated movies of 2015, and it gives us great pleasure to be the first to bring their music to our consumers. With our long-standing partnership with T-Series, we will continue to introduce several such launches in 2015 for our users.”
In order to make it simpler and easier for users to find songs from the upcoming movie, Hungama has categorised the film’s music under various sections including Editor Pick’s, New Releases, etc. The music will also be added to the playlists for the stars like Ranbir Kapoor, Jacqueline Fernandez and Arijit Singh. The music from Roy will also feature in artist radio sections across Hungama’s platforms.
Given the initial buzz around the song ‘Sooraj Dooba Hain Yaaron’ sung by Arijit Singh, Hungama will also be adding to song to the categories – ‘Top Song’ and ‘Bollywood Top 40’ playlists.
As a part of the promotions of Roy’s music in the digital space, Hungama will be communicating to its users with email campaigns as well as connecting with its highly engaged social media community of fans such as on Facebook and Twitter.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
