News Broadcasting
Rajiv Vyas joins Optimystix as Director
MUMBAI: Erstwhile IndusInd COO media and communications, Rajiv Vyas has joined television software company Optimystix as the new director marketing and strategic alliances.
A part of several committees and expert panels set up by the government and trade and industry bodies for organising and regulating the broadcast industry, Vyas also has a background in marketing and distribution across media, soft drinks industry, consumer finance and consumer durables.
An official release says that Vyas’ experience will help leverage Optimystix position in both Indian and overseas markets. The release further adds that his addition to the team is vital looking at the digital and television revolution. While the competition is increasing competition, demand quality content has become the key critical factor in driving both advertising and pay TV revenues, Vyas’ entry is likely to bolster the company’s position.
Veteran of several shows including Khul Ja Sim Sim, Khuchh Kar Deekhana Hai, Kissme Kitna Hai Dum and Chalti Ka Naam Antakshri, the production house Optimystix had produced content for Star Sony and Zee. Co-founded by Sanjiv Sharma and Vipul D Shah, its claim to fame is game shows and programming, adapting Western formats to Indian sensibilities.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
