iWorld
Rajinikanth storms on to twitter
MUMBAI: Be it common man, politicians or actors, everyone is on social media. And after being the butt of jokes for years and more recently on twitter, Rajinikanth has finally made his debut on social networking site – Twitter.
CA Media Digital’s first venture, Fluence, a celebrity digital network, will manage Rajinikanth’s digital interests, to further create and leverage the Thalaivar’s social presence.
A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. “I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately I never got around to it until now. By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience,” said the superstar. “I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I’m told that this is where all the best Rajini one liners are!” he added.
Fluence VP digital & business head Ashish Joshi said, “We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can.”
Said Twitter India market director Rishi Jaitly, “Twitter is the world’s leading real-time information network where users discover and converse with the people, organizations and media that interest them. This is truly an “only-on-Twitter” moment as Superstar Rajinikanth’s debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world.”
This marks the superstar’s debut in the digital space.
To make Superstar Rajinikanth’s debut on Twitter more exciting; fans from all over the world, who follow him on twitter @SuperStarRajini in the first week, will receive a ‘WelcomeGraph’, a personalized welcome picture from the icon.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
