e-commerce
Raj TV Network enters e-commerce domain
MUMBAI: Chennai-based Raj TV Network (RTN) is going the e-commerce way to sell its content online internationally. The portal www.amazingraaj.com will be used to sell video, audio and television content.
“We will be offering movies and related entertainment content from the Raj TV Network-owned Raj Video Vision (RVS). The television content mainly includes comedy and event programmes telecast on Raj TV,” says RTN Post Production and R&D head Kalai Rajan.
For this venture, RTN has associated with ICICI Bank for the payment gateway facility. ICICI will charge RTN 3 per cent of the total charge of every transaction.
Amazingraaj will initially target international customers. “For India, we have to put our systems in place. Once we sort out our logistic issues here, the service will be open in India as well,” says Rajan.
RVS offers movies from Tamil, Kannada, Malayalam and Telugu. RTN is making available RVS’ 3000-movies strong library for online trading now. compared to the television content, movies will bear a higher price tag. RTN has plans to offer streaming videos on the website in the next phase.
“Since the television content has a shorter shelf life when compared to movies, it will be offered for lesser price. We won’t be selling our entire TV library through this facility. We have picked up particular programmes, especially from the event and comedy genre, to offer through the online facility,” says Rajan.
Rajan said, in the long run Amazingraaj would be converted as a full-fledged E-mall offering even products outside the entertainment loop, such as gifts, flowers and jewelery.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
