e-commerce
Raj TV Network enters e-commerce domain
MUMBAI: Chennai-based Raj TV Network (RTN) is going the e-commerce way to sell its content online internationally. The portal www.amazingraaj.com will be used to sell video, audio and television content.
“We will be offering movies and related entertainment content from the Raj TV Network-owned Raj Video Vision (RVS). The television content mainly includes comedy and event programmes telecast on Raj TV,” says RTN Post Production and R&D head Kalai Rajan.
For this venture, RTN has associated with ICICI Bank for the payment gateway facility. ICICI will charge RTN 3 per cent of the total charge of every transaction.
Amazingraaj will initially target international customers. “For India, we have to put our systems in place. Once we sort out our logistic issues here, the service will be open in India as well,” says Rajan.
RVS offers movies from Tamil, Kannada, Malayalam and Telugu. RTN is making available RVS’ 3000-movies strong library for online trading now. compared to the television content, movies will bear a higher price tag. RTN has plans to offer streaming videos on the website in the next phase.
“Since the television content has a shorter shelf life when compared to movies, it will be offered for lesser price. We won’t be selling our entire TV library through this facility. We have picked up particular programmes, especially from the event and comedy genre, to offer through the online facility,” says Rajan.
Rajan said, in the long run Amazingraaj would be converted as a full-fledged E-mall offering even products outside the entertainment loop, such as gifts, flowers and jewelery.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
