e-commerce
Raj TV Network enters e-commerce domain
MUMBAI: Chennai-based Raj TV Network (RTN) is going the e-commerce way to sell its content online internationally. The portal www.amazingraaj.com will be used to sell video, audio and television content.
“We will be offering movies and related entertainment content from the Raj TV Network-owned Raj Video Vision (RVS). The television content mainly includes comedy and event programmes telecast on Raj TV,” says RTN Post Production and R&D head Kalai Rajan.
For this venture, RTN has associated with ICICI Bank for the payment gateway facility. ICICI will charge RTN 3 per cent of the total charge of every transaction.
Amazingraaj will initially target international customers. “For India, we have to put our systems in place. Once we sort out our logistic issues here, the service will be open in India as well,” says Rajan.
RVS offers movies from Tamil, Kannada, Malayalam and Telugu. RTN is making available RVS’ 3000-movies strong library for online trading now. compared to the television content, movies will bear a higher price tag. RTN has plans to offer streaming videos on the website in the next phase.
“Since the television content has a shorter shelf life when compared to movies, it will be offered for lesser price. We won’t be selling our entire TV library through this facility. We have picked up particular programmes, especially from the event and comedy genre, to offer through the online facility,” says Rajan.
Rajan said, in the long run Amazingraaj would be converted as a full-fledged E-mall offering even products outside the entertainment loop, such as gifts, flowers and jewelery.
e-commerce
Eternal teams up with OpenAI to supercharge AI across Zomato and Blinkit
Collaboration targets merchant tools, partner assistants and internal automation via Stitch platform.
MUMBAI: Eternal isn’t just ordering food, it’s ordering up a major AI upgrade. The company behind Zomato, Blinkit, District, Hyperpure, Feeding India and AI-native venture Nugget has joined forces with OpenAI to weave advanced AI deeper into its sprawling commerce ecosystem. The partnership taps OpenAI’s Enterprise API to deploy models across Eternal’s apps, partner platforms and internal systems. Key focus areas include AI-assisted workflows for merchants and delivery partners, contextual AI assistants embedded in partner portals, next-gen search and discovery experiments, and accelerated product iteration at Nugget.
Internally, Eternal is eyeing OpenAI’s latest coding models including GPT-5.3-Codex to power Stitch, its in-house automation and developer orchestration platform. Stitch already handles end-to-end automation across engineering and non-engineering teams, the integration aims to slash manual work, speed up shipping and streamline complex workflows.
The collaboration extends to a structured Partner Upskilling Program, rolling out advanced AI tools and assistants to Eternal’s restaurant and delivery partner network to boost operational efficiency, compliance and decision-making.
Eternal, Group CEO Albinder Dhindsa captured the excitement, “From high leverage areas like software development to real on-ground implications of influencing operations, we are learning about the evolving implementations of newer and developing tools in the AI landscape. We are happy that this collaboration with OpenAI will open up even more surface area for us to learn and innovate.”
OpenAI International managing director Oliver Jay added, “Eternal operates at a meaningful scale across consumer and partner platforms. We are excited to support their teams in applying AI advancements to real-world systems, from AI-native ventures to partner-facing initiatives.”
In a market where speed, scale and smarts define winners, this tie-up positions Eternal to turn everyday orders into smarter, faster experiences, one AI prompt at a time. Whether you’re swiping for dinner or delivering it, the future just got a little more intelligent.
