News Broadcasting
Rainbow Media sells women’s entertainment slate to international broadcasters
MUMBAI: Rainbow Media has announced several new sales for its Women’s Entertainment (WE tv) programming.
London-based iD Distribution will take WE tv content into Poland, Hungary, Ukraine, The Netherlands, Australia and Brazil. In 2006, WE tv series were sold to the UK, Sweden, Denmark, Belgium, Turkey, Finland, Korea, the Middle East and New Zealand.
Series planned around weddings like Platinum Weddings , Making Love Happen with Lou Paget, Katrina Weddings: A Second Chance, I Can’t Believe I Wore That and Bride vs. Bride has the most takers with Wedding TV buying a number of these series.
New international sales were also announced for the ULTRA HD production Style Me With Rachel Hunter, which airs on Rainbow’s WE tv. Style Me was sold to Club Channel (Poland/Hungary), Kino Channel (Ukraine), Living (New Zealand) and Globosat (Brazil). In this reality-based show, 12 contestants vie for $10,000 in cash and the chance to be the next top celebrity stylist for series host Rachel Hunter.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
