News Broadcasting
Rainbow Media in representation deal with Zonemedia for Voom HD
MUMBAI: On the heels of the luanch of the channel Vom HD launch at the recently concluded television trade eevnt in Mipcom, France Rainbow HD Holdings, a subsidiary of Rainbow Media has broadened the global channel’s reach with a new distribution agreement.
Rainbow has tapped Zonemedia to sell the channel throughout much of Europe, Africa, the Middle East and parts of Asia.
Voom HD offers the international marketplace a lineup of high-definition (HD) programmes selected from Voom HD Networks’ 15 thematic HD channels in the US. Its content includes signature programming from Equator HD ( places and people), Gallery HD ( stories from the art world), Gameplay HD (video gaming in HD), Rave HD, (live music in 5.1 surround sound), Rush HD (adventure sports), Treasure HD (people with a passion for collecting) and Ultra HD (fashion and luxury lifestyle).
Rainbow Media senior VP business development Glenn Oakley says, “As we strategized the best possible distribution for Voom HD, Zonemedia emerged as a particularly solid choice because of its strong track record in successfully delivering third-party channels throughout the world. Voom HD’s vast array of quality high-definition programming has great appeal to the international marketplace, and we believe Zonemedia will exploit this to the fullest.”
TVOOM HD is already set for a November 1 launch in Scandinavia through a deal made by distribution company NonStop Television with Canal Digital. Today’s news opens the channel for business throughout even more of the world, with carriage deals already in the works for possible announcement over the next few months.
In addition to its impending launch in Scandinavia, three Voom branded channels have been launched in Canada, operated by High Fidelity TV: Treasure HD, Equator HD and Rush HD. Korea’s SkyHD recently deployed a daily primetime Voom HD branded programming block this past September.
Since launching its global expansion initiative at Mipcom last year, Rainbow Media has also sold over 1,000 hours of programming from its Voom HD, WE tv, Mag Rack and sportskool brands to broadcasters around the world, including India, China, Japan, Thailand, Singapore, UK and Australia.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
