iWorld
Raheel Khursheed joins Twitter India
MUMBAI: Although Twitter India started its operations two years ago, it has always kept a low profile in the country. Subtly it keeps adding people to its organisation that is currently headed by Rishi Jaitley who is the director of the social media here. The recent appointment is former Times Now and CNN-IBN senior correspondent Raheel Khursheed as head of news, politics and government.
According to a MediaNama report he will provide front-line technical support to journalists, politicians and governmental agencies. Twitter sources confirmed that he had joined the company but could not reveal any more details.
Both Jaitley and Khursheed have mentioned his appointment on their Twitter pages. Prior to this Khursheed was with change.org where he was heading the communication strategy around campaigns in India and building its brand.
The article also states that his role would be to work on expanding Twitter’s relation with journalists, government officials and politicians to increase their usage of the popular social media website.
Twitter India has also hired Arvinder Gujral to head its mobile business development for India and south East Asia, Aneesh Madani to handle sports partnerships and Pratiksha Rao as associate partnerships manager.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
