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Radio turns up the volume: Ad growth hits a high note in Jan–Sept 2025
MUMBAI: Radio advertising in India has struck a confident chord in the first nine months of 2025, posting a 4 per cent rise in ad volumes compared to the same period last year, according to Tam Adex. And if the numbers are anything to go by, brands are clearly finding their frequency.
The Services sector held on to the top spot with a commanding 31 per cent share of radio advertising, followed by Auto (12 per cent) and banking/finance/investment (9 per cent). Personal Accessories climbed the playlist too, moving up to fourth position with 9 per cent share.
Among categories, properties/real estates kept their no.1 spot, while retail outlets–jewellers continued glittering at No. 4. The top 10 categories together claimed 53 per cent of all radio ad volumes, not bad for a medium many once thought was fading into static.
New entrants like mouth fresheners and ecom-media/entertainment/social media added fresh flavour to the airwaves.
In the advertiser race, Maruti Suzuki India overtook LIC to become the top advertiser of 2025 so far. A strong brand cluster also pushed its sub-brand Maruti Suzuki Arena to no.1 among all advertised brands, with four Maruti brands making the top 10 list. Clearly, the auto major isn’t just selling cars; it’s steering the radio charts.
Jewellery retailers sparkled brightest with 24 per cent growth, while the cars category accelerated 15 per cent. Corporate-NBFCS, though smaller in volume, delivered the most dramatic leap: a staggering 49.7-times increase.
Gujarat topped state-level ad volumes with 18 per cent share, followed by Maharashtra at 15 per cent. Jaipur led among cities, retaining its no. 1 position as the most active radio advertising.
Listeners (and advertisers) seem to prefer winding down with radio: the evening slot (17:00–21:59) claimed the largest share, followed closely by morning. Together, these time bands accounted for 68 per cent of all radio ads, making sunrise and sunset the golden hours of radio. Ads lasting 20–40 seconds remained the crowd favourite, dominating both 2024 and 2025 and contributing the lion’s share of radio secondages.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
