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Radio turns up the volume: Ad growth hits a high note in Jan–Sept 2025
MUMBAI: Radio advertising in India has struck a confident chord in the first nine months of 2025, posting a 4 per cent rise in ad volumes compared to the same period last year, according to Tam Adex. And if the numbers are anything to go by, brands are clearly finding their frequency.
The Services sector held on to the top spot with a commanding 31 per cent share of radio advertising, followed by Auto (12 per cent) and banking/finance/investment (9 per cent). Personal Accessories climbed the playlist too, moving up to fourth position with 9 per cent share.
Among categories, properties/real estates kept their no.1 spot, while retail outlets–jewellers continued glittering at No. 4. The top 10 categories together claimed 53 per cent of all radio ad volumes, not bad for a medium many once thought was fading into static.
New entrants like mouth fresheners and ecom-media/entertainment/social media added fresh flavour to the airwaves.
In the advertiser race, Maruti Suzuki India overtook LIC to become the top advertiser of 2025 so far. A strong brand cluster also pushed its sub-brand Maruti Suzuki Arena to no.1 among all advertised brands, with four Maruti brands making the top 10 list. Clearly, the auto major isn’t just selling cars; it’s steering the radio charts.
Jewellery retailers sparkled brightest with 24 per cent growth, while the cars category accelerated 15 per cent. Corporate-NBFCS, though smaller in volume, delivered the most dramatic leap: a staggering 49.7-times increase.
Gujarat topped state-level ad volumes with 18 per cent share, followed by Maharashtra at 15 per cent. Jaipur led among cities, retaining its no. 1 position as the most active radio advertising.
Listeners (and advertisers) seem to prefer winding down with radio: the evening slot (17:00–21:59) claimed the largest share, followed closely by morning. Together, these time bands accounted for 68 per cent of all radio ads, making sunrise and sunset the golden hours of radio. Ads lasting 20–40 seconds remained the crowd favourite, dominating both 2024 and 2025 and contributing the lion’s share of radio secondages.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
