I&B Ministry
Radio one launches quiz contest- Bollywood Badshah
MUMBAI: Radio One has announced the launch of a quiz contest based on Bollywood, titled Bollywood Badshah.
“Bollywood Badshah is truly the definitive Bollywood quiz in the nation today. It was designed, packaged and produced for Radio. It is challenging, interesting and obviously very Bollywood and goes with the Radio One philosophy of celebrating the hits,” says Radio One VP(Programming and Brand) Vishnu Athreya.
Popular TV personality Gaurav Kapoor will be hosting the show. “Gaurav is the perfect host for Bollywood Badshah. He is young, extremely talented, and filmy, completely fitting the shows personality and we are sure he will entertain the listener and participants alike,” says Athreya.
The channel has roped in Sahara Filmy, Ruffles Lays, Shoppers Stop, Sony Handycam as sponsors of the show that will last for eight weeks.
“Post the success of Malamaal Daily, we are hopeful to see huge participation in a programming promotion as such, especially since Bollywood is such an integral part of our listeners’ lives.” opines Radio One VP(Operations) Shariq Patel.
The entry forms are not only available in all leading newspapers, one can also get the forms by logging on to the stations’ website, www.radioone.in.
By sending a SMS ‘BB’ to 3650, participants can avail all terms and conditions to play the game. This year there is a prize for everyone, the participants, the semi finalists as well as the winner. The winner gets to go home with something real big, which may be a trip for two to a choice of their destination, informs an official release.
I&B Ministry
Digital radio, D2M tech set to reshape broadcasting and public messaging
Govt pushes next-gen delivery while TRAI tightens grip on spam ecosystem
NEW DELHI: India’s broadcasting and telecom landscape is undergoing a quiet but significant upgrade, with digital radio and Direct-to-Mobile (D2M) technologies emerging as powerful tools for mass communication, while regulators step up efforts to tackle spam calls.
According to the Ministry of Information and Broadcasting, digital radio and D2M are poised to transform how content reaches audiences by making more efficient use of spectrum. In simple terms, multiple channels can now be delivered over a single frequency, opening the door to a wider range of free-to-air content.
D2M technology takes this a step further by enabling video, audio and data to be broadcast directly to mobile handsets without relying on SIM cards or mobile data. The result is a resilient and cost-effective data pipe that can deliver everything from entertainment and education to critical emergency alerts, even in low-connectivity scenarios.
At the same time, the Telecom Regulatory Authority of India is tightening its grip on unsolicited commercial communication, better known as spam calls. The regulator has deployed a distributed ledger technology platform to bring transparency and accountability into the system.
Through this blockchain-based setup, consumers can register their preferences on receiving promotional messages, while businesses and telemarketers must also sign up and operate within defined rules. The platform also includes a complaint mechanism that allows users to report spam, with complaints shared across telecom operators for coordinated action.
The government’s broader push is being supported by infrastructure upgrades under the Broadcasting Infrastructure and Network Development scheme. Implemented through Prasar Bharati, the initiative focuses on modernising networks such as Akashvani and Doordarshan, including digitisation and adoption of next-generation broadcast equipment.
In a written reply in the Lok Sabha, Ministry of Information and Broadcasting minister of state for information and broadcasting L. Murugan said these steps are part of a larger effort to promote emerging technologies and strengthen the country’s broadcasting backbone. The response came to a query raised by member of Parliament Rao Rajendra Singh.
Together, these developments point to a dual-track strategy: expanding access to reliable, low-cost content while cleaning up the communication ecosystem. As digital pipes get smarter and spam filters sharper, India’s airwaves may soon feel a lot less noisy and far more useful.
