News Broadcasting
Radio Mirchi gets Preity Zinta as RJ to present the ‘Salaam Namaste’ music
MUMBAI: 98.3 FM Radio Mirchi will have a new voice to woo its listeners from 5 September to 9 September. The Salaam Namaste heroine Preity Zinta will present the film’s music, which is exclusively available on Radio Mirchi.
The leading star of Salaam Namaste’s will be a part of the Radio Mirchi team across all the six stations of the radio channel in Ahmedabad, Delhi, Indore, Kolkata, Mumbai and Pune, informs a media release.
Preitys character in the film is that of an RJ on an Australian radio station (called Salaam Namaste). Taking reel life into real life, Preity is set to bring her film role to Radio Mirchi by co-hosting the breakfast shows across the six stations.
The high point of Preitys show will be a Salaam Namaste contest exclusively in Mumbai, to win a special trip to Melbourne, Australia. The self proclaimed Salaam Namaste couples can call up Radio Mirchi in Mumbai for details.
Radio Mirchi vice-president marketing and international operations Kaushik Ghosh said that this was perhaps the first time any film had used radio so extensively for promotion across major cities.
He added that such tie-ups were another way of providing engaging content for Radio Mirchi listeners. Film makers choose to come on Radio Mirchi to promote their films because we invest in promoting the film heavily; in addition, we have a pan Indian coverage that no other private radio station can offer. Most radio stations play the same music and this is a big content differentiator for us and our listeners. he added.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
