GECs
Radio Mirchi 98.3 FM enters ‘Limca Book of Records’
MUMBAI: Radio Mirchi 98.3 FM has entered the Limca Book of Records with its radio film Kuch Kuch Sunta Hai. Earlier this year the radio station had shot the first radio film in Delhi.
The radio jockeys played the lead roles in the movie that was aired simultaneously from 6 to 7 pm on Bumper2Bumper to support the Archaeological Survey of India’s stand that shooting films with artificial light harms historical monuments, asserts an official release.
This initiative by the radio station will also feature in the 2007 edition of Limca Book of Records.
Radio Mirchi vice president marketing Kaushik Ghosh said, “We wish to thank the Limca Book of Records for recognising the good work and initiatives undertaken by Radio Mirchi. As an industry leader, we will continue to lead from the front with entertaining and innovative programmes for our listeners.”
Kuch Kuch Sunta Hai is a romantic comedy audio movie. This was followed by another radio film titled Bijli ki Khoj enacted on the streets of Delhi with Radio Mirchi RJs and the listeners playing lead roles.
The film was shot with the objective of addressing Delhi’s electricity crisis and raising a voice with the concerned authorities, on behalf of the masses, adds the release.
Radio Mirchi is a radio network and is owned by Entertainment Network ( India ) Limited (ENIL). At present Radio Mirchi is operational in 10 cities i.e. Mumbai ,Delhi , Kolkata, Chennai, Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
