I&B Ministry
Radio City starts offering locally relevant content at metro stations
MUMBAI: Giving a new dimension to travel entertainment, Radio City 91.1 FM, a leading radio network, has partnered with LMRC (Lucknow Metro Rail Corporation) to offer specialised content across all stations.
The service, inaugurated by the home minister Rajnath Singh and the UP chief minister Yogi Aditya Nath, the Lucknow Metro will make commute trendier.
Radio City has partnered with LMRC to create customised content packages during peak and off-peak hours respectively which comprises songs, jingles and a special trivia from ‘City ke Kone Kone Se’ to integrate Radio City’s ideology of ‘Rag Rag Mein Daude City’.
A TOH jingle has been specially composed and produced in house for Radio City LMRC that will be integrated on an hourly basis. In tandem with Radio City’s terrestrial music strategy of offering mood-mapped music, the playlist will be topical and in sync with the city’s listener’s preferences. An all-encompassing capsule, the content created will be a healthy mix of local happenings and music, refreshed every fortnight.
Radio City 91.1FM CEO Abraham Thomas said, “Radio City has been a pioneer in launching path breaking initiatives and Radio City LMRC is a testimony that reflects our leadership stance.”
Radio City surprised Lucknowites with a special message from actor and singer Farhan Akhtar on air during their first metro ride in the city.
Akhtar said, “Music and travel go hand in hand I believe every metro rider will enjoy the interim journey to the fullest.”
To kick off proceedings, Radio City installed a studio set-up at Char Bagh metro station where Radio City RJs will broadcast their shows live. In addition to this, Radio City has also created selfie zones across all eight metro stations where commuters can click and post it on their social media pages tagging Radio City and stand a chance to win a free monthly pass of Lucknow Metro.
This partnership further amplifies Radio City’s brand philosophy of “Rag Rag Mein Daude City” by providing locally relevant content.
I&B Ministry
Akashvani opens airwaves to creative talents with fresh programme proposals
India’s public broadcaster invites creators to pitch new audio content for 2026
NEW DELHI: India’s iconic public service broadcaster, Akashvani, is tuning into a new frequency of creativity. In a move to spruce up its audio offerings, Prasar Bharati has officially invited independent producers, production houses, and content creators to pitch fresh programme proposals for the national network.
The Notice Inviting Programme Proposals (NIPP) aims to diversify the broadcaster’s “programme bouquet” by sourcing high-quality, innovative audio content from external experts. Whether you are a storyteller or a music maestro, the airwaves are officially open for business.
Akashvani is looking for a variety of audio flavours to keep listeners hooked. The wish list includes:
Radio dramas and plays: Engaging series that bring stories to life.
Audio features: Documentaries and innovative audio formats.
Digital-first content: Podcasts and modern storytelling series.
Music and knowledge: Classical, folk, and light music, alongside quiz competitions.
The programmes, which can be in Hindi, English, or various regional languages , must be delivered in “bite-sized” episodes of either 14 or 28 minutes.
Creators can choose from three distinct partnership models:
Revenue sharing mode (RSM): A collaborative approach where production costs are borne by the creator, and advertising revenue is split. If the producer handles the marketing, they keep a 70% share; if Akashvani takes the lead, the producer receives 65%.
Sponsored mode: Perfect for those with their own brand backing. Producers pay a fee and receive free commercial time to promote their sponsors.
Gratis mode: For creators looking to reach a massive audience without financial exchange.
Don’t reach for the microphone just yet. All proposals will be grilled by an Evaluation Committee based on a strict 100 point scoring matrix. Judges will be looking at creative treatment, script quality, sound design, and the “commercial potential” of the idea. Only those scoring 75 marks or higher will make the cut.
Once an agreement is signed with the Prasar Bharati head of programme , successful applicants must maintain a healthy “episode bank” to ensure the show goes on without a hitch.
Hopefuls have until 31 May 2026 to submit their ideas. Proposals should be sent via email to the respective Nodal Office or Cluster Head. All content must strictly adhere to the AIR Broadcast Code and the Commercial Advertising Code of All India Radio.
This initiative marks a significant step for Prasar Bharati as it seeks to blend traditional broadcasting with modern, regional, and innovative audio trends. For those with a story to tell or a song to share, it is time to give the public a reason to listen.
