iWorld
Radio City presents “Cricket ka Blockbuster – Zabardast 70 with Sanjay Manjrekar”
Mumbai: Get ready to witness the ultimate cricketing spectacle as Radio City, has proudly announced the return of “Cricket ka Blockbuster – Zabardast 70 with Sanjay Manjrekar” for the 2024 season! After the incredible success of last time’s event, we’re back and ready to make this years’ experience even better. Cricket aficionados will witness a terrific journey where every moment is filled with excitement and adventure.
Once again, the legendary Sanjay Manjrekar, is on board, bringing his charm and expertise to the event. Renowned for his insightful commentary and deep understanding of the game, Sanjay will add a touch of magic that elevates the entire experience. With 39 stations spanning the nation, Radio City is set to deliver a mesmerizing 70-day cricket showdown, fascinating fans through a multitude of touchpoints, both on-air and on digital platforms. Let’s gear up to celebrate the spirit of cricket like never before.
Radio City CEO Ashit Kukian expressed his enthusiasm for the upcoming season, stating, “We are super excited to present ‘Cricket ka Blockbuster – Zabardast Sattar with Sanjay Manjrekar’ for another exhilarating cricketing voyage. Radio City has always been at the forefront of delivering exceptional cricket content, and this year is no different. With Sanjay Manjrekar’s unmatched insights and our innovative programming, we aim to make this season an unforgettable experience for cricket enthusiasts nationwide.”
Sanjay Manjrekar also shared his excitement, saying, “I am delighted to be a part of ‘Cricket ka Blockbuster’ once again. Cricket has always been my passion, and I am eager to engage with fans through my lens and behind-the-scenes stories. Together with Radio City, it is an endeavour to make this season even more thrilling and entertaining for cricket lovers across the country.”
This year’s campaign promises a bundle of engaging activities, including the launch of the Blockbuster Anthem, capturing the celebratory spirit of the event with foot-thumping beats. Additionally, fans can look forward to “Match with Manjrekar,” offering in-depth analysis and exclusive insights into ongoing matches. The RJ-led segment, “RJ aur CRICKET Ki Jodi,” will provide score updates, interesting trivia, and exciting contests, enhancing audience engagement both on-air and on digital platforms.
Other highlights include “DRINKS BREAKS per Laughter,” injecting humor into the game with cricket-themed jokes, and “GAME POINT,” a weekly Sunday show revealing the tournament’s highlights. Moreover, “Gaano ki Hat-trick” will indulge listeners with back-to-back musical hits, merging entertainment seamlessly with cricketing fervor.
With a diverse range of engagement opportunities, “Cricket ka Blockbuster: Zabardast 70 with Sanjay Manjrekar” provides brands with a one-of-a-kind opportunity to connect with audiences from all demographics, ensuring maximum visibility and connection. Stay tuned!!!
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
