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Radio City and WOKA partner to transform kids’ digital experience
Mumbai: Radio City, India’s radio network known for its innovative content and extensive reach, has announced a strategic collaboration with WOKA, an app designed specifically for children aged two to twelve. This partnership marks a significant milestone in Radio City’s ongoing commitment to expanding its audience base and delivering safe, engaging, and trustworthy content to young listeners.
WOKA stands out for its strong emphasis on safety and trust, making it the go-to platform for parents seeking reliable, age-appropriate content for their children. With a focus on creating a secure environment, WOKA offers a unique blend of entertainment and educational materials, ensuring children enjoy a fun and enriching experience, while parents gain peace of mind.
Through this collaboration, Radio City will leverage its extensive media expertise to cater to the younger demographic, providing a robust platform for marketers to connect with this critical audience segment. The partnership is set to introduce a new era of content consumption for children, with WOKA’s innovative approach poised to revolutionise the industry.
Radio City CEO Ashit Kukian expressed his enthusiasm for the collaboration and said, “We are excited to partner with WOKA, an app that aligns with our values of providing high-quality, trustworthy content. By combining our marketing expertise with WOKA’s innovative platform, we aim to create a fun and safe digital space for kids. This joining of hands allows us to reach a new generation of listeners, and we are confident that it will open up new avenues for marketers looking to engage with younger audiences. We look forward to making a positive impact together and reaching more families across India.”
WOKA founder & chairperson Kiran Agarwal added, “The mission of WOKA is to make the world a better place and what better way to do it than by creating a safe and secure environment for our children and grandchildren. The WOKA App has been created with this in mind where the focus is on “Saaf, Safe Manoranjan” with underlining morals and values for our children. A safe space for our kids.
Our partnership with Radio City is a significant step forward in our mission to revolutionize the way children consume content. By combining WOKA’s unique and innovative platform with Radio City’s extensive reach and content expertise, we are poised to create a truly unique and impactful experience for young users and their families. In WOKA, as we like to say, ‘One World, One Family.”
The collaboration between Radio City and WOKA underscores a shared vision of creating a safe, engaging, and innovative content ecosystem for children. As the partnership progresses, both companies are committed to continuously exploring new ways to enhance the content experience and meet the evolving needs of young audiences and their families.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
