News Broadcasting
Radha Ramamurthy bids adieu to Viacom18 to pursue new role
Mumbai: Radha Ramamurthy who was head of marketing and digital content at Viacom18 has moved on from the company to pursue a new opportunity. Ramamurthy was associated with the company for four years.
Ramamurthy handled the marketing for Colors Tamil and content ideation and marketing for Voot Regionals. She has 14 years of experience under her belt in conceptualising and executing televised shows and events, driving branding activities and marketing campaigns for diversified industries including media, FMCG and retail.
Prior to Viacom18, she had stints with Vikatan, Zee Entertainment Enterprises Ltd, The Coca Cola Company and RPG Enterprises.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
