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R K Arora launches national Hindi news channel

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MUMBAI: RK Arora, who is credited with building brands in the news broadcasting space, has jointly launched a new national Hindi news channel – JK 24X7 News under the banner of JK Media Network with Subash Chowdhary and Tapinder Kumar alias Bhanu.

The network also runs a channel in regional space ‘Gulistan News’ which caters to the viewers of Jammu & Kashmir and is most popular amongst its viewers.

Inspired with the thought, ‘Aao Badlen Hum’ — spurring change and emboldening the voice of the changing India, is the brand positioning for JK 24X7 News. Believing in the fundamental principle of “You must be the change you want to see in the world”, JK 24X7 news is making an effort and creating a differentiation in the news genre by bringing a change in itself in a positive way and cutting the morass of the market.

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To achieve this, JK 24X7 News has a mix of programs that its programming team has especially designed and produced that will help it make a positive impact in the lives of its viewers.

JK 24X7 News is available on all major cable networks, and will shortly be available on all DTH platforms.

The network has plans for expansion of their bouquet of channels in different genres in near future.

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A Chartered accountant by profession, Arora has over 25 years of experience. He recently, stepped down as Executive Director and CEO of Zee Media Corporation Limited (ZMCL). Prior to ZMCL, he has worked with various media houses viz.- News Nation, India News, News 24 and India TV.

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News Broadcasting

News TV viewership jumps 33 per cent as West Asia war draws audiences

BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup

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NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.

According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.

The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.

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The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.

Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.

The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.

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While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.

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