iWorld
Qyuki partners Flipkart to create VR fashion video
MUMBAI: Qyuki Media has collaborated with Flipkart to bring its newest creation – a 360-degree fashion video titled ‘Mera Joota Hai Japani’ with spatial audio featuring the digital superstar Arjun Kanungo.
In this all-round immersive experience, the new song used a refreshed rendition of the classic hit. Spatial sound allows the user to hear a different version of the soundtrack by simply turning around. This technology has never been used by a brand in a music video before. The interactive content allows the viewer to explore 360 degrees of the video to see the latest fashion trends from Flipkart in an innovative manner.
Through this video, Qyuki and Flipkart have created a groundbreaking concept for brands and enabled Flipkart to deliver a special 360 degree video with different audio themes to its customers. Combined with the technological prowess of YouTube, the video is a showcase of cutting-edge innovation on the internet.
This is the third in a series of projects Qyuki has been spearheading with Flipkart, after a successful gamified music video with Rapper Ishq Bector’ and a second track with musical duo Maati Baani
Qyuki co-founder and MD Samir Bangara shared, “We have created a brand new way of consuming content for Flipkart. It is not only important to innovate on the ideas end but also on the technology front. With Flipkart, we have created a stellar experience that will transport customers to an immersive world of fashion to pique their curiosity. We are stoked to be associated with a strong brand who has its customer’s best interests at heart.”
Flipkart CMO Shoumyan Biswas commented, “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India’s most preferred destination for trendy and affordable fashion and our category communication task is to ‘Democratize Trendy Fashion’ for every Indian consumer.”
“In our endeavor to showcase trendy fashion in an interesting and innovative format, we have engaged with Qyuki & Google to come up with a first of a kind 360 degree music video that combines a new technology with the evergreen music classic – “Mera joota hai japaani” – and latest fashion trends. Our fashion is for everyone and hence we wanted the right technology to enable the same being experienced by all. This video will revolutionize the way consumers across various demographics view and experience trendy fashion,” Biswas said.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
