iWorld
QuackQuack launches human matchmaker model for enhanced dating experience
Mumbai: The leading Desi dating app, QuackQuack, has launched its latest initiative, the Human Matchmaker Model, designed to offer the smoothest and most successful dating experience ever. This new feature combines cutting-edge technology coupled with human expertise to provide the app’s valued paid users with tips, tricks, and more comprehensive support in finding the perfect match. The app’s founder and CEO, Ravi Mittal, commented on the launch, “We currently have over 3 crore people on our app, and every component of this model is crafted with our users’ concerns and feedback in mind. From hand-holding our paid subscribers for better and more successful matches to dating tips from dating experts, this new model will offer an enhanced dating experience. We are planning offline events like mixers, and the advantages of availing it will be even greater.”
Profile maker: Drafting the perfect profile.
QuackQuack’s Human Matchmaker Model will assist paid users in crafting the most engaging and appealing profile that will effectively attract more matches. The model offers tips backed by extensive research on how to draft a compelling bio, suggestions to pick the right picture to set as the display image, and professional assistance to optimize other elements on the profile to attract perfect matches.
Online and offline dating tips
Dating experts will offer detailed dating tips for both online and offline dating. QuackQuack’s surveys show around 44% of users are concerned about safety, and 26% of daters are hesitant to approach potential matches. The app listened to its users and crafted the Human Matchmaker model, where they will get assistance with initiating a conversation with a potential match, advice on the best time to be active on the app for the most promising results, and guidance to date and interact safely.
Personalised match suggestions
The Human Matchmaker Model will use a combination of user preferences, likes, interests, and other important attributes to suggest a more personalized and compatible match. This approach increases the chance of finding a genuine connection.
Customised messages
QuackQuack’s observations have shown that a simple Hi might not be enough to get a reply, and it also highlighted that most daters are uncertain about how else to start a conversation. To do away with their users’ worry, the app’s Matchmaker Model will help craft personalized messages that are proven to get more responses. These strategically tailored messages will catch the attention of users even amidst a crowd of matches.
Profile analysis
Users can benefit tremendously from in-depth analysis of profiles that have shown interest in them. If someone has liked or visited a profile, an expert will analyze the action, and give guidance on how to check their profiles, interpret these actions, and the best ways to proceed. It will help users make informed decisions.
First priority for matchmaking events
QuackQuack is also planning exclusive matchmaking events soon and paid users availing Human Matchmaking Model will be given the first priority, free tickets to these events, and more preferences, allowing users exclusive opportunity to meet potential matches IRL.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
