iWorld
QuackQuack launches human matchmaker model for enhanced dating experience
Mumbai: The leading Desi dating app, QuackQuack, has launched its latest initiative, the Human Matchmaker Model, designed to offer the smoothest and most successful dating experience ever. This new feature combines cutting-edge technology coupled with human expertise to provide the app’s valued paid users with tips, tricks, and more comprehensive support in finding the perfect match. The app’s founder and CEO, Ravi Mittal, commented on the launch, “We currently have over 3 crore people on our app, and every component of this model is crafted with our users’ concerns and feedback in mind. From hand-holding our paid subscribers for better and more successful matches to dating tips from dating experts, this new model will offer an enhanced dating experience. We are planning offline events like mixers, and the advantages of availing it will be even greater.”
Profile maker: Drafting the perfect profile.
QuackQuack’s Human Matchmaker Model will assist paid users in crafting the most engaging and appealing profile that will effectively attract more matches. The model offers tips backed by extensive research on how to draft a compelling bio, suggestions to pick the right picture to set as the display image, and professional assistance to optimize other elements on the profile to attract perfect matches.
Online and offline dating tips
Dating experts will offer detailed dating tips for both online and offline dating. QuackQuack’s surveys show around 44% of users are concerned about safety, and 26% of daters are hesitant to approach potential matches. The app listened to its users and crafted the Human Matchmaker model, where they will get assistance with initiating a conversation with a potential match, advice on the best time to be active on the app for the most promising results, and guidance to date and interact safely.
Personalised match suggestions
The Human Matchmaker Model will use a combination of user preferences, likes, interests, and other important attributes to suggest a more personalized and compatible match. This approach increases the chance of finding a genuine connection.
Customised messages
QuackQuack’s observations have shown that a simple Hi might not be enough to get a reply, and it also highlighted that most daters are uncertain about how else to start a conversation. To do away with their users’ worry, the app’s Matchmaker Model will help craft personalized messages that are proven to get more responses. These strategically tailored messages will catch the attention of users even amidst a crowd of matches.
Profile analysis
Users can benefit tremendously from in-depth analysis of profiles that have shown interest in them. If someone has liked or visited a profile, an expert will analyze the action, and give guidance on how to check their profiles, interpret these actions, and the best ways to proceed. It will help users make informed decisions.
First priority for matchmaking events
QuackQuack is also planning exclusive matchmaking events soon and paid users availing Human Matchmaking Model will be given the first priority, free tickets to these events, and more preferences, allowing users exclusive opportunity to meet potential matches IRL.
iWorld
Chahal spins a new tale for Story TV
Short drama platform bowls over viewers with 200 million hits.
MUMBAI: If cricket has its quick singles, storytelling now has its quick spins. Story TV, India’s leading short drama platform, has unveiled a new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga and it plays out like a one-minute match packed with twists. The film captures a spirited exchange between Chahal, introduced as Chief Story Officer, and Bagga as they brainstorm a new short drama idea. What begins as a creative discussion soon turns into a playful back-and-forth, mirroring the dramatic, high-energy format the platform is known for.
The campaign positions Story TV as a master of what it calls the “instant hook” narratives designed to grab attention within seconds and deliver punchy pay-offs within a minute. The tone is light, self-aware and fast-paced, much like a T20 over where every ball matters.
The numbers suggest the format is striking a chord. Story TV currently hosts India’s most viewed short drama, clocking over 200 million views, while several other titles have crossed the 100 million mark. Its content library now spans more than 600 short dramas across genres including romance, love, sports and thriller.
The platform has also scaled rapidly on the distribution front. With over 5 crore downloads and users spending more than 80 minutes per day on the app, Story TV has, over the past six months, emerged as the second most downloaded app worldwide in the Entertainment category, according to Sensor Tower. It also consistently ranks number one on the Play Store in its segment.
Speaking about the campaign, Story TV CMO Nishant Kumar said the platform was founded on mastering the art of the instant hook. While it pioneered the “1-Minute Break” format in India, he noted that the vision has evolved beyond simply filling spare moments. In an era of shrinking attention spans and rising audience expectations, he described Story TV as transitioning from a platform into what he termed a global cultural powerhouse.
Kumar added that the collaboration with Yuzvendra Chahal and Shefali Bagga during the T20 World Cup was a deliberate attempt to sit at the intersection of India’s two great passions cricket and cinematic storytelling. He likened the platform’s short dramas to a T20 match, where every ball can change the game, saying the narratives are high-stakes and twist-filled. Chahal’s unpredictability and Bagga’s quick-witted energy, he said, align closely with the Story TV DNA.
Chahal, reflecting on his appointment as chief story officer, described the experience as an opportunity to explore his creative side beyond the cricket field. He said the script allowed him to be himself on screen and tell a story in under a minute, adding that he enjoyed discovering his acting and writing skills during the shoot.
Shefali Bagga echoed the sentiment, noting that short dramas felt like a natural extension of her journey in entertainment. She said she had been hearing about the format for some time and was immediately drawn to the idea when Story TV approached her. For Bagga, the campaign offered a chance to experiment while staying authentic to her personality.
At a time when content consumption is increasingly fragmented and mobile-first, Story TV’s model banks on brevity without sacrificing drama. With industry actors fronting its short dramas and audiences spending more than an hour each day on the app, the platform appears to have tapped into a format that blends binge-watching with snackable storytelling.
In a media landscape where attention is the most contested currency, Story TV is betting that one minute is all it takes provided the spin is right.
