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QJam’s digital music juke box provides advertising opportunities
MUMBAI: Brand placement within the premises of theatres or entertainment centres or even ‘hotspots’ will become more prominent now. The newly launched QJam – promoted by South Beach, the software division of Real Image Media Technologies – is an innovative hard-disk based music jukebox that is controlled by the user through a touch-screen interface.
Real Image Media Technologies is a leading technology enabler in the film, audio and video industries in the areas of production, post-production and delivery. The company claims to have revolutionised the entertainment industry by introducing generic concepts of digital cinema sound and non-linear editing in India.
While speaking to indiantelevision.com, Real Image Media Technologies director Senthil Kumar says: “Our digital Juke Box can download songs; play it for consumers; and also provide incredible flexibility. We have installed 100 such machines at various hotspots in metros and will add 25 machines more by the end of this month. Since, this smart digital Juke Box uses dial up and is web based, we can provide advertising opportunities both inside the system as well on the physical infrastructure that houses the software.”
QJam brand manager Rina Kakkar says: “The QJam digital Juke Box is prominently placed at all ‘happening’ hangouts and locations. Consumers pay a nominal charge for making requests; they can also play personalised dedications by merely typing into the computer screen. However, our primary revenue stream comes from advertising on the body that houses the software. In the interim period (when there are no requests), the Juke Box acts like a FM station and airs songs.We have already tied up with Timex, Café Coffee Day, Pizza Hut and they are already advertising on and through the QJam Juke Box.”
In addition to providing music by choice, the QJam digital Juke Box records each and every entry. It even reports back to the central server – the Real Image Media data centre is housed in Sify’s headquarters. The company also utilises the bandwidth available from telecom companies where the cost is equivalent to a three minute phone call. The Juke Box can give accurate information about the hot favourites and all the numbers that have been played scroll down.
“We share this data with music labels and get discounts on the software that we buy. In the near future, this data could become a revenue stream for us,” adds Senthil Kumar.
Senthil Kumar also adds, “In the next few months, the industry standards will be out but we are geared for it as our systems are heavily software dependent.”
The QJam digital music juke Box will definitely become more popular as the multiplex culture grips A,B and C class towns.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
