News Broadcasting
Qalam 2001 : Soni Razdan
Scriptwriting from the Producer’s Perspective
Well-known actor turned producer Soni Razdan held forth on the producer’s perspective on scriptwriting.
Reiterating that the key to a serial’s success lay with the producers, writers as well as directors, Razdan maintained that every scriptwriter should approach the producer with a kitty of possible storylines, do their research beforehand, think up a USP for the script and finally, be flexible to possible changes in the script. “The only way to succeed is to be open to feedback constantly”, she added. It was also necessary that writers be paid development money for the time that the serial is under production so that he does not suffer financially, she noted, a suggestion taken up enthusiastically by other speakers.
Offering a few tips to budding writers, Razdan suggested that writers should keep a few spare storylines and plots ready while meeting producers. A USP in a story is always helpful, she claimed, adding that television is a monster that’s always hungry for new ideas. Flexibility within a storyline is as important as being convinced about one’s concepts, she said. Razdan also appealed to channels to be logical in their intervention in the making of serials and soaps.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
