iWorld
Q India launches on MX Player
MUMBAI: QYOU Media on Friday announced the launch of Q India on MX Player, one of the fastest growing OTT platforms in India and the world. MX Player currently has over 175M monthly average users in India alone and features a vast array of content targeting the millennial India demographic. This marks another significant milestone for Q India as it continues to grow its base of ad supported distribution partnerships.
MX Player launched its OTT service formally in February of 2019 and has quickly become the second largest streaming platform in India. Digital TV Research has cited that India will be the fastest growing OTT territory in the world from 2019 – 2024. In addition, ad revenue in India is expected to realize similar rapid growth according to recent reports from WPP/GroupM that project India ad spend growing at a rate of 14.3% annually as compared to a global average of 3.6%.
Q India has established itself as a leading Hindi language channel for Young India featuring India’s top digital creators and influencers. Q India's content partners include Arre, Pocket Aces, Ms. Malini, SpotboyE, Culture Machine, Power Drift, UngliBaaz, AajTak, Nirvana Digital, StarTruck, CurlyTales and hundreds of other popular digital creators.
“Q India is perfectly matched for the users of MX Player," MX Player CEO Karan Bedi said. "Our mission is to create India’s leading entertainment platform for millennials and young audiences that demand an anytime/anywhere viewing platform. We are excited to have Q India join our offering of the best free entertainment on one platform,” he added.
“The Q India is thrilled by the partnership we have now forged with MX Player, which is emblematic of our strategy: to engage with Young India on leading platforms, across OTT, mobile and television. We expect that The Q India relationship with MX Player will be long and fruitful, and that The Q itself will be a terrific value addition for all the MX Player subscribers,” Q India co-founder and general manager Sunder Aaron added.
iWorld
Netflix cuts jobs in product division amid restructuring
Layoffs hit creative studio unit as leadership and strategy shifts unfold.
MUMBAI: The streaming wars may be fought on screen, but the latest plot twist is unfolding behind the scenes. Netflix has reportedly begun laying off several dozen employees from its product division as part of an internal reorganisation, according to a report by Variety. The cuts are believed to have primarily affected the company’s creative studio unit, which works on marketing assets such as in app trailers, promotional visuals and live experience content for the streaming platform.
The company has not disclosed the exact number of employees impacted.
According to the report, the layoffs were not tied to employee performance. Instead, the restructuring eliminated certain roles while other employees were reassigned to different teams within the organisation.
The roles affected are understood to include designers, producers and creative specialists responsible for marketing and brand experience initiatives.
The job cuts come as Netflix adjusts its leadership structure and reshapes its product and creative teams. Last month, Elizabeth Stone was promoted from chief technology officer to chief product and technology officer, giving her oversight of product, engineering and data operations across the company.
Earlier, in December 2025, Netflix also appointed Martin Rose as head of creative for global brand and partnerships, a move seen as part of a broader restructuring of the company’s brand and product functions.
Despite the layoffs, Netflix remains one of the largest employers in the streaming sector. The company is estimated to employ around 16,000 people globally, with roughly 70 percent of its workforce based in the United States and Canada. In 2023, the company reported approximately 13,000 employees, indicating that its headcount had grown significantly before the latest restructuring.
The workforce changes arrive at a time when Netflix is navigating a shifting financial and strategic landscape in the global entertainment industry.
The streaming giant recently secured $2.8 billion in additional cash after receiving a breakup fee from Paramount Skydance following its withdrawal from a deal involving Warner Bros. Discovery.
Speaking to Bloomberg, Netflix co chief executive Ted Sarandos explained that the company had evaluated multiple scenarios during the negotiations but chose not to match the competing offer once it learned that a higher bid had been submitted.
Netflix had capped its offer at $27.75 per share and ultimately stepped back rather than pursue Paramount’s $111 billion acquisition deal, which included a personal guarantee.
Sarandos also cautioned that the financing structure behind the Paramount Skydance transaction could have ripple effects across the entertainment industry.
According to him, the debt heavy deal could trigger significant cost cutting, with David Ellison, chief executive of Paramount Skydance, expected to eliminate about $16 billion in costs and potentially cut thousands of jobs as part of the integration process.
For Netflix, the current restructuring appears to be part of a broader attempt to streamline operations while continuing to invest in product, technology and global content even as the streaming industry enters a new phase of consolidation and financial discipline.
