Hindi
PVR opens PVR Talkies in Nanded
MUMBAI: Multiplex major PVR has launched a new four-screen multiplex at Treasure Bazaar Mall in Nanded, Maharashtra.
The multiplex, spread across an area of 47,988 sq ft has capacity of 1,004 seats. It is divided into three categories — Silver, Gold and Platinum.
The company has kept the ticket price from Rs 50 – Rs 100.
PVR chairman and MD Ajay Bijli said, “We are pleased to announce the launch of PVR Talkies in Nanded. This is our third PVR talkies in Maharashtra after having opened in the cities of Latur and Aurangabad.
“The launch has been planned keeping in mind the growing needs of the discerning audience in tier II & III cities for a quality cinema viewing experience. We have a target of operating 500 screens by the end of 2014 and of this around 100 screens would be set up in smaller towns and cities.”
PVR Talkies now has presence in four cities including Vadodara, Latur and Aurangabad.
With this launch PVR now has 166 screens in 38 cinemas in 22 cities across India.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
