Movies
PVR INOX’s 30-min Trailer Screening Show is a massive hit
Mumbai: India’s largest multiplex chain, PVR INOX, has announced that its first-of-its-kind content innovation, the 30-minute Trailer Screening Show, introduced in the month of April, has sold more than 2.5 lac tickets in the first 50 days of being introduced. This 30 minute extravaganza offers a unique cinematic experience to the viewers where they can watch 10-12 trailers of the most anticipated films at an amazing price of just rupees one! The initiative has proven successful with a phenomenal audience response and a highly encouraging audience retention rate of more than 40 per cent.
Audiences in Mumbai have loved this offering the most, followed by Delhi and Bengaluru. Other than the audiences, production houses and filmmakers too have expressed their appreciation of this innovation. Besides enthralling the movie-lovers across the country, the 30-minute quick and ‘snackable’ entertainment package is also serving those audiences well who have to spend time in the mall, either while waiting for friends, or for their new clothes being altered or their cars being washed.
Commenting on The Trailer Show’s success, PVR INOX Co-CEO Gautam Dutta said, “We are thrilled with the overwhelming response to The Trailer Screening Show. It is heartening to witness the enthusiasm from moviegoers across the country. The Trailer Screening Show has not only excited the film lovers, but has also succeeded in helping us promote the film in the best possible manner – through trailer showcasing. With an extremely encouraging retention rate of more than 40%, the effectiveness of the initiative is there to be seen. We are delighted to have created an exclusive first-of-its-kind platform which benefits not just our patrons but also the filmmakers. We remain committed to curating unique and engaging initiatives that enhance the cinema experience for our patrons.”
Talking about The Trailer Show by PVR INOX, actor and Action Hero Films producer Vidyut Jammwal said, “The Trailer Show by PVR-INOX is a pioneering initiative within the industry, which has already achieved significant success and is poised to continue trending in the future. Providing a platform to showcase trailers of upcoming releases helps bridge the gap between audiences and the films, while preserving the excitement and momentum. I am delighted with the positive response received from cinema guests for the IB71 trailer, and I am confident that more production houses will join this trend as it facilitates effortless promotion and recognition for highly anticipated films scheduled for release. I am sure this wonderful platform would do more wonders in the future.”
Commenting on the success of the Trailer Show, Warner Bros Discovery VP and MD India Theatrical Denzil Dias added, “Our films are best experienced on a big screen so it is natural that our fans should also view trailers on the big screen. With the introduction of the ‘Trailer Show’ now the audience can watch trailers in the format that our filmmaker always sought their promos to be seen on. The Trailer Show is a simple yet incredibly efficient way for us to promote films, as trailers provide the best glimpses of the upcoming films. It is critical that these important 2 minutes be presented in the best possible way to attract viewers. We witnessed a fabulous response when the Fast X & Evil Dead Rise trailers was featured in the show. Through the world’s first-ever Trailer Show, PVR INOX has created a platform where viewers can access trailers of upcoming releases for a low cost of Re. 1. Judging by the audience response to this 30-minute show, it has surely been a huge hit and, undoubtedly, among production houses as well. We eagerly look forward to showcasing the trailers of our future releases on the big screens with The Trailer Show.”
Sharing his views on the Trailer Screening Show, Sony Pictures Releasing International general manager Shony Panjikaran, India said, “Nothing can beat the experience of watching films at the theatres, and PVR INOX has always provided moviegoers with an unsurpassed experience. So, it’s only fair that trailers which are a glimpse of these films should also be enjoyed amidst these unmatched premium settings. Trailers have always been the best promotional tool for any film. We are thrilled that ‘Spider-Man: Across the Spider-Verse’, ‘Sisu’, and ‘The Pope’s Exorcist’ trailers were part of this unique and exclusive trailer screening show. We congratulate the PVR INOX team for devising such an innovative platform, which is benefitting every stakeholder in the industry, besides proving to be a great entertainment offering for the audiences, at a price of just a rupee.”
Trailers are the best glimpses of a film and deserve to be watched exclusively on the big screens for the ultimate experience. The Trailer Screening Show has successfully brought this change in the minds of audiences regarding trailers. Not just that, watching trailers on a big screen just like the actual movie, has helped influence the moviegoer’s decision-making and kept their excitement levels high for the upcoming releases. PVR INOX is planning to take the next steps in this initiative with promotional activities and tie-ups with car wash stops, retail stores and other public spaces in the malls and close vicinity of their theaters.
In a music industry that often rewards speed, spectacle, and instant recall, Navjot Ahuja’s journey feels refreshingly different. His story is not built on noise. It is built on patience, discipline, emotional honesty, and a quiet commitment to becoming better with every passing year. After 14 years of struggle, learning, performing, and writing, Navjot stands today as an artist whose success has not changed his centre. If anything, it has only made his purpose clearer.
For Navjot, music has never been about chasing fame alone. It has always been about expression. It is about writing more truthfully, singing more skillfully, understanding himself more deeply, and becoming a kinder human being in the process. That rare clarity is what gives his journey its beauty.
Where It All Began: A Writer Before a Singer
Indian singer and songwriter Navjot Ahuja’s musical journey began in the most familiar of places: school assemblies. But even then, what was growing inside him was not only the desire to sing. It was the need to write.
Long before he saw himself as a performer, he had already discovered the emotional release that writing offered him. For Navjot, words became the first true channel for feeling. Songwriting came before singing because writing was the only way he could let emotions flow through him fully. That inner pull shaped his artistic identity early on.
Like many young musicians, he sharpened his craft by creating renditions of popular songs.
Those experiments became his training ground. But the turning point came in 2012, when he wrote his first original song. That moment did not just mark the beginning of songwriting. It marked the beginning of self-definition.
A Calling He Did Not Chase, But Accepted
What makes the latest Indian singer-songwriter Navjot’s story especially compelling is the way he describes his relationship with music. He does not frame it as a career he aggressively pursued. In his own understanding, music was not something he chose. It was something that chose him.
There was a time when he imagined a very different future for himself. He wanted to become a successful engineer, like many young people shaped by ambition and conventional expectations. But life had a different script waiting for him. During his college years, around 2021, music entered his life professionally and began taking a firmer shape.
That shift was not driven by image-building or industry ambition. It came from acceptance. Navjot embraced the fact that music had claimed him in a way no other path could. That sense of surrender continues to define the artist he is today.
An Artist Guided by Instinct, Not Influence
Unlike many singers who speak openly about idols, icons, and musical role models, Navjot’s creative world is built differently. He does not believe his music comes from imitation or inherited influence. He listens inward.
He has never considered himself shaped by ideals in the traditional sense. In fact, he admits that he does not particularly enjoy listening to songs, especially his own. His decisions as a songwriter and singer come from instinct. He writes what feels right. He trusts what his inner voice tells him. He positions his music according to what he honestly believes in, not what trends demand.
That creative independence gives his work a distinct emotional sincerity. His songs do not feel calculated. They feel alive.
The Long Years of Invisible Struggle
Every artist carries a chapter of struggle, and Navjot’s was long, demanding, and deeply formative. One of the biggest challenges he faced was building continuity as the best new indian singer songwriter in an era where musical collaboration is increasingly fluid.
For emerging singers, especially those trying to build with a band, consistency can be difficult. Instrumentalists today have more opportunities than ever to freelance and perform with multiple artists. While that growth is positive and well deserved, it can make things harder for singers who are still trying to establish a steady team and sound around their work.
For Navjot, one of the most difficult phases came during 2021 and 2022, when he was doing club shows almost every day. It was a period of relentless performance, but not always personal fulfillment. He was largely singing covers because clubs were not open to original songs that audiences did not yet know.
For a new Indian singer and songwriter, that can be a painful compromise. To perform constantly and still not have the freedom to share your own voice requires not just resilience, but restraint.
“Khat” and the Grace of Staying Unchanged
After 14 years of effort, Navjot’s new love song Khat became a defining milestone. Professionally, he acknowledges that the song changed how society viewed him as a musician. It strengthened his place in the public eye and altered his standing in meaningful ways.
Yet personally, he remains unchanged.
That is perhaps the most striking part of his story. Navjot says his routine is still the same. His calm is still the same. His writing process is still the same. He does not want success or failure to interfere with the purity of his art. For him, emotional detachment from public outcomes is essential because the moment an artist becomes too attached to validation, the writing begins to shift.
His joy comes not from numbers, but from the attempt. If he has tried to improve his skill today, if he has written his heart out more honestly than before, then he is at peace.
Growth, Not Glory, Remains the Real Goal
Even now, Navjot is not consumed by labels such as singles artist, performer, or digital success story. His focus remains deeply personal. He wants to sing better. He wants to play instruments better. He wants to understand himself more. And he wants to become a kinder person.
That is what makes Navjot Ahuja’s journey so moving. It is not simply the story of a musician finding recognition. It is the story of an artist who continues to grow inward, even as the world begins to look outward at him. In an age obsessed with applause, Navjot reminds us that the most meaningful success often begins in silence, honesty, and the courage to remain true to oneself.
