Movies
PVR INOX’s 30-min Trailer Screening Show is a massive hit
Mumbai: India’s largest multiplex chain, PVR INOX, has announced that its first-of-its-kind content innovation, the 30-minute Trailer Screening Show, introduced in the month of April, has sold more than 2.5 lac tickets in the first 50 days of being introduced. This 30 minute extravaganza offers a unique cinematic experience to the viewers where they can watch 10-12 trailers of the most anticipated films at an amazing price of just rupees one! The initiative has proven successful with a phenomenal audience response and a highly encouraging audience retention rate of more than 40 per cent.
Audiences in Mumbai have loved this offering the most, followed by Delhi and Bengaluru. Other than the audiences, production houses and filmmakers too have expressed their appreciation of this innovation. Besides enthralling the movie-lovers across the country, the 30-minute quick and ‘snackable’ entertainment package is also serving those audiences well who have to spend time in the mall, either while waiting for friends, or for their new clothes being altered or their cars being washed.
Commenting on The Trailer Show’s success, PVR INOX Co-CEO Gautam Dutta said, “We are thrilled with the overwhelming response to The Trailer Screening Show. It is heartening to witness the enthusiasm from moviegoers across the country. The Trailer Screening Show has not only excited the film lovers, but has also succeeded in helping us promote the film in the best possible manner – through trailer showcasing. With an extremely encouraging retention rate of more than 40%, the effectiveness of the initiative is there to be seen. We are delighted to have created an exclusive first-of-its-kind platform which benefits not just our patrons but also the filmmakers. We remain committed to curating unique and engaging initiatives that enhance the cinema experience for our patrons.”
Talking about The Trailer Show by PVR INOX, actor and Action Hero Films producer Vidyut Jammwal said, “The Trailer Show by PVR-INOX is a pioneering initiative within the industry, which has already achieved significant success and is poised to continue trending in the future. Providing a platform to showcase trailers of upcoming releases helps bridge the gap between audiences and the films, while preserving the excitement and momentum. I am delighted with the positive response received from cinema guests for the IB71 trailer, and I am confident that more production houses will join this trend as it facilitates effortless promotion and recognition for highly anticipated films scheduled for release. I am sure this wonderful platform would do more wonders in the future.”
Commenting on the success of the Trailer Show, Warner Bros Discovery VP and MD India Theatrical Denzil Dias added, “Our films are best experienced on a big screen so it is natural that our fans should also view trailers on the big screen. With the introduction of the ‘Trailer Show’ now the audience can watch trailers in the format that our filmmaker always sought their promos to be seen on. The Trailer Show is a simple yet incredibly efficient way for us to promote films, as trailers provide the best glimpses of the upcoming films. It is critical that these important 2 minutes be presented in the best possible way to attract viewers. We witnessed a fabulous response when the Fast X & Evil Dead Rise trailers was featured in the show. Through the world’s first-ever Trailer Show, PVR INOX has created a platform where viewers can access trailers of upcoming releases for a low cost of Re. 1. Judging by the audience response to this 30-minute show, it has surely been a huge hit and, undoubtedly, among production houses as well. We eagerly look forward to showcasing the trailers of our future releases on the big screens with The Trailer Show.”
Sharing his views on the Trailer Screening Show, Sony Pictures Releasing International general manager Shony Panjikaran, India said, “Nothing can beat the experience of watching films at the theatres, and PVR INOX has always provided moviegoers with an unsurpassed experience. So, it’s only fair that trailers which are a glimpse of these films should also be enjoyed amidst these unmatched premium settings. Trailers have always been the best promotional tool for any film. We are thrilled that ‘Spider-Man: Across the Spider-Verse’, ‘Sisu’, and ‘The Pope’s Exorcist’ trailers were part of this unique and exclusive trailer screening show. We congratulate the PVR INOX team for devising such an innovative platform, which is benefitting every stakeholder in the industry, besides proving to be a great entertainment offering for the audiences, at a price of just a rupee.”
Trailers are the best glimpses of a film and deserve to be watched exclusively on the big screens for the ultimate experience. The Trailer Screening Show has successfully brought this change in the minds of audiences regarding trailers. Not just that, watching trailers on a big screen just like the actual movie, has helped influence the moviegoer’s decision-making and kept their excitement levels high for the upcoming releases. PVR INOX is planning to take the next steps in this initiative with promotional activities and tie-ups with car wash stops, retail stores and other public spaces in the malls and close vicinity of their theaters.
Hollywood
Did the ballet and opera controversy cost Timothée Chalamet his Oscar?
The actor’s ‘dying art forms’ comments may have danced away his Oscar chances.
LOS ANGELES: Last night, the 98th Academy Awards delivered a performance that wasn’t in the script, as Michael B. Jordan clinched the Best Actor statue, leaving Timothée Chalamet’s widely predicted win to pirouette away into the night. While Chalamet was long considered the frontrunner for his starring turn in Marty Supreme, many are whispering that a singular, ill-timed performance, not on screen but on the campaign trail, may have rewritten the finale.
For months, the narrative surrounding the race had a singular star, Chalamet, the critics’ darling and the bookies’ bet. However, the closing numbers saw a dramatic plot twist. Chalamet found himself upstaged not just by his fellow nominees but by the ghost of public opinion, following remarks he made during a Variety and CNN actor-on-actor conversation in February.
What started as a breezy discussion turned distinctly frosty when Chalamet, the conversation’s designated trendsetter, took aim at some classical institutions. “I don’t want to be working in ballet or opera, where no one is interested anymore,” he said, before branding them “dying art forms.”
The backlash was swift and, unfortunately for Chalamet’s campaign, star-studded. For the film industry, an establishment that often fancies itself as the glamorous custodian of the high arts, the actor’s comments didn’t just strike a bum note. They sounded like a discordant symphony. Academy heavyweights, including Jamie Lee Curtis, Whoopi Goldberg and Steven Spielberg, publicly voiced their disapproval. Spielberg himself countered that the “cinematic experience” and classical performance are bound by a similar dedication to audience engagement, effectively suggesting that Chalamet’s view was perhaps a bit too modern for its own good.
The conversation quickly became a media maelstrom. In a masterstroke of high-culture clapback, renowned ballerina Misty Copeland didn’t just issue a statement. The Academy even choreographed a surprise performance by her for the ceremony itself, a powerful, wordless rebuttal that many saw as a direct riposte to Chalamet’s dismissive claims. Even regional arts institutions joined the choreography. The Seattle Opera offered a cheeky “TIMOTHEE” discount, granting a 14 percent markdown to prove that people do, in fact, care.
Did this cultural counterpoint truly cost Chalamet his win? While some industry insiders argue that Michael B. Jordan’s complex dual performance in Sinners, a performance that also swept the SAG Awards, had simply built up too much momentum, the timing of Chalamet’s comments was undeniably poor. Coming as final Oscar voting began, they arguably soured his narrative and made a vote for him feel, to some, like a vote against artistic unity.
Even the ceremony itself wasn’t finished with the narrative. Host Conan O’Brien, whose sharp tongue is a celebrated feature of these galas, didn’t miss a beat. “Security is extremely tight tonight,” O’Brien jibed during his opening monologue, glancing toward the front row. “I’m told there are concerns about attacks from both the opera and ballet communities. They’re just mad you left out jazz!”
The laughter that followed was pointed, a final public curtain call for a controversy that Chalamet likely wished had closed weeks ago. Whether it was a case of genuine peer disapproval, a sudden surge in support for Jordan’s powerhouse performance, or simply a case of poor footwork on the campaign stage, the ballet and opera debacle has now cemented its place in Oscar history. Chalamet’s experience serves as a clear memo to future contenders. Even when you are the headline act, a solo performance can still fall flat if you forget to play to the entire house.
