Mumbai: Christopher Nolan is a filmmaker who has created a name for himself by delivering intricate and captivating blockbusters such as Tenet and The Dark Knight Rises. His latest biographical war drama, Oppenheimer, is set to release on 21 July 2023, and there is a palpable sense of excitement and anticipation in India. Oppenheimer features Hollywood’s finest actors, including Cillian Murphy, Robert Downey Jr., Matt Damon, Emily Blunt, and Florence Pugh. The film holds a special place in the hearts of Indians as Oppenheimer was an ardent follower of the Bhagavad Gita. After the first successful atomic test during his research, he famously quoted from the scripture, “Now, I become Death, the destroyer of worlds,” a line that is also featured in the film.

PVR INOX is celebrating the release of Nolan’s masterpiece by kicking off The Nolan Film Festival from today, 17 July till Thursday, 20 July 2023. During this four-day event, PVR INOX will showcase some of Nolan’s biggest hits, such as Interstellar, Dunkirk, Inception, The Dark Knight, and The Dark Knight Rises, for the audience to enjoy. The Film Festival will pan-out across 45 cinemas in 20 cities of India.

PVR INOX has also rolled out a series of exciting consumer initiatives to celebrate the release of Oppenheimer. Patrons who catch Oppenheimer on IMAX screens between 21 July and 1 Aug will stand a chance to win a swatch of Nolan 70 MM Reel by playing an online Oppenheimer trivia game accessible by scanning the code on the screens. Additionally, those who book their IMAX tickets on the PVR app can access the special and limited Director’s Preferred seats, known for their immersive movie-watching experience. Friday, 21 July, will also be Oppenheimer Day at PVR INOX, and the film will be playing for a full 24 hours on the IMAX auditoriums of PVR ICON Phoenix Palladium at Lower Parel, INOX Megaplex at Inorbit Mall and INOX R City in Mumbai, so that fans can enjoy the movie anytime they want on the first day! The cinema chain has put digital countdown timers at seven of its cinemas across the country, which has already become popular among the Oppenheimer fans.

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In a first of its kind initiative, PVR INOX deputed renowned film critic and former RJ Sucharita Tyagi to interview the entire cast of Oppenheimer at New York. The series of interviews, featuring director Nolan, and actors Cillian Murphy, Emily Hunt and Matt Damon is posted on PVR’s YouTube channel. Exciting snippets, highlighting exclusive insights and anecdotes from the celebrated talent, will be used by PVR INOX on its social media platforms for promoting the film.

Speaking on the release of Oppenheimer and the surrounding initiatives, PVR INOX Ltd. co-CEO Gautam Dutta said, “Christopher Nolan’s films are highly appreciated and enjoyed among Indian audiences, so it was only fair to bring them to the Nolan Film Festival. We are confident people will love this four-day affair of his best works like The Dark Knight Rises (I&II) and Dunkirk. A film like Oppenheimer is best watched on IMAX screens for the vibrant and immersive experience, which only gets better at a certain angle: the director’s preferred seats. We have laid out a series of other initiatives around the release to ensure that the build-up to the film is as exciting as the film itself. Judging by the high buzz around this film and Nolan’s track record, we expect Oppenheimer to be yet another megahit.”

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Oppenheimer delves into the life of J. Robert Oppenheimer, an American physicist known as the ‘Father of the Atomic Bomb.’ He famously created the first atomic bomb and other nuclear weapons during WWII. The film depicts how one man’s genius and ambition radically altered the nature of war, resulting in the mass annihilation of millions of people and the ensuing public hysteria. We witness Oppenheimer’s reaction and struggle to cope with the reality of his creation, which has the potential to wipe out humanity in minutes.