Distribution
Puresight Systems ties up with two new retail distributor
Mumbai: Puresight Systems, the exclusive distributor of iRobot products in India, is excited to announce the appointment of two new retail distributor partners to expand iRobot’s offline footprint in Hyderabad and Mumbai.
These distribution houses will now provide retail service of the comprehensive range of iRobot’s innovative robotic cleaning solutions to top premium retail counters in their respective cities thus providing easy access to iRobot products to the customers. So far in both Mumbai and Hyderabad, iRobot products have already been launched in several top-end retail destination stores. These retail stores will serve as a one-stop destination for consumers seeking the latest in cutting-edge technology for automated cleaning. Visitors to these stores will have the opportunity to experience first-hand the remarkable capabilities of iRobot’s highly acclaimed products, including the Roomba vacuuming robots, Braava mopping robots and Roomba combo 2-in-1robots.
Puresight Systems CEO Pranjit Hazarika expressed his excitement about this expansion, stating, “We are delighted to bring iRobot closer to our valued customers in Hyderabad and Mumbai. With the opening of these markets, we aim to provide a seamless and immersive shopping experience, enabling our patrons to explore and invest in the most advanced home cleaning solutions available today. Along with our strong online presence on Amazon, Flipkart, Reliance Digital and iRobot India website, we are confident that these stores where our distribution partners have already launched our products; will make the brand reach closer to the customers where they will be able to see the product first hand, take a free home demo, and make an informed choice of the best home cleaning solution”.
V Enterprises owner Rockfeller Philip in Hyderabad, shared, “Being associated with Puresight Systems as a distributor of iRobot products has been a game-changer for us. The demand for these cutting-edge cleaning solutions has been phenomenal, and we are thrilled to be a part of this. We have launched iRobot in around 15 premium retail stores in Hyderabad so far and will very soon extend this launch to Visakhapatnam. This will undoubtedly make iRobot more accessible to the discerning consumers in these cities and attract consumers who believe in a real-time experience while purchasing”.
Similarly, Colo Venture owner Pinkal Rambhia in Mumbai commented, “The launch of the iRobot store in Mumbai is a testament to the ever-growing demand for innovative and efficient cleaning solutions. Our partnership with Puresight Systems has been instrumental in providing local residents with easy access to these remarkable products, and we are confident that the new store will further elevate the customer buying experience.”
New Delhi: Prasar Bharati has thrown open applications for fresh capacity on DD Free Dish, signalling a timely opportunity for broadcasters looking to expand reach without long-term lock-ins. The public service broadcaster has issued a dual notice for its 95th and 96th online e-auctions, aimed at filling vacant MPEG-2 and MPEG-4 slots on a pro-rata basis for February and March 2026.
The two auctions are tentatively scheduled to begin on January 27, with allotments valid from February 1, 2026. Applications for both auctions close on January 21 at 3 pm, giving channels a narrow window to get their bids in.
The 95th e-auction will cover vacant MPEG-2 slots, while the 96th will focus on MPEG-4 capacity. Participation is limited to satellite television channels holding valid downlinking and uplinking permissions from the ministry of information and broadcasting. International public broadcasters cleared by the ministry are also eligible.
As with previous rounds, channels have been grouped into buckets based on genre and language, with sharply differentiated reserve prices reflecting reach and demand.
For the MPEG-2 auction, Hindi and Urdu general entertainment channels sit at the top of the pile. The starting reserve price for bucket A+ in the first round is Rs 2,63,48,000. Movie, music and sports channels in Hindi and Urdu follow in bucket A at Rs 2,10,14,000. Bhojpuri channels and other Hindi and Urdu genres, excluding devotional content, fall under bucket B with a reserve of Rs 1,78,62,000. Hindi and Urdu news channels in bucket C start at Rs 1,33,27,000, while bucket D, which includes regional language channels, English news and devotional or spiritual channels, begins at Rs 1,13,96,000.
The MPEG-4 auction comes in at a far leaner price point. News and current affairs channels in Hindi, English or pan-India languages, grouped under bucket G1, start at Rs 13,41,000. Non-news genres under bucket G2 have a reserve of Rs 8,80,000. Regional languages such as Marathi, Punjabi and Gujarati in bucket R2 begin at Rs 4,84,000. Southern language channels in Tamil, Telugu, Kannada and Malayalam, grouped under bucket R1, start at Rs 81,000, the same reserve price set for other scheduled 8 regional languages in bucket R3.
Prasar Bharati has underlined that compliance will be closely watched. Broadcasters must ensure that at least 75 per cent of their monthly programming, excluding advertisements, aligns with the declared genre and language. Any deviation could trigger show-cause notices or even removal from the DD Free Dish platform.
For channels chasing reach in a crowded market, the message is clear. The window is brief, the prices are set and the audience is waiting. On DD Free Dish, visibility still comes cheap, but only for those ready to move fast.
