News Broadcasting
Public service broadcaster Prasar Bharati unveils new logo
Mumbai: India’s public broadcaster Prasar Bharati added a new chapter in its glorious history by unveiling its new logo recently.
In the new logo symbol, an autonomous statutory body under the ministry of information & broadcasting, the elements in the central circle and map of India signify the service of trust, security, and perfection for the common man.
Released by the information and broadcasting secretary Apurva Chandra, in the presence of Prasar Bharati CEO Mayank Kumar Agrawal, Prasar Bharati member (finance) DPS Negi, and senior officers of the I&B ministry and Prasar Bharati, the new logo is replete with rich meaning.
The organisation, which is represented in the logo identity as emerging and evolving from the centre, was first known as All India Radio (AIR) in the past. Later, Doordarshan (DD) was created to provide television services, and finally, Prasar Bharati (PB) was established by enactment of an act by the parliament.
While the elements in the central circle and map of India signify the service of trust, security and perfection to the nation, the colour of the logo ‘dark moderate blue’ represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The colour blue also pays tribute to the Indian ethos and traditions associated with religious figures and mythological characters found in the Indian miniature paintings.
On the occasion of unveiling of the new logo, DPS Negi opined that in the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle. Inspired from the identities of both AIR and Doordarshan, the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan.
It not only encloses the elements from their visual identities, but it also leverages their colour combinations, to complement the identity of PB as a public service broadcaster.
Headquartered in New Delhi, Prasar Bharati is a statutory autonomous body set up by an act of parliament. It comprises the Doordarshan Television Network and All India Radio (AIR), which were earlier media units of the ministry of information & broadcasting.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
