News Broadcasting
Public service broadcaster Prasar Bharati unveils new logo
Mumbai: India’s public broadcaster Prasar Bharati added a new chapter in its glorious history by unveiling its new logo recently.
In the new logo symbol, an autonomous statutory body under the ministry of information & broadcasting, the elements in the central circle and map of India signify the service of trust, security, and perfection for the common man.
Released by the information and broadcasting secretary Apurva Chandra, in the presence of Prasar Bharati CEO Mayank Kumar Agrawal, Prasar Bharati member (finance) DPS Negi, and senior officers of the I&B ministry and Prasar Bharati, the new logo is replete with rich meaning.
The organisation, which is represented in the logo identity as emerging and evolving from the centre, was first known as All India Radio (AIR) in the past. Later, Doordarshan (DD) was created to provide television services, and finally, Prasar Bharati (PB) was established by enactment of an act by the parliament.
While the elements in the central circle and map of India signify the service of trust, security and perfection to the nation, the colour of the logo ‘dark moderate blue’ represents both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. The colour blue also pays tribute to the Indian ethos and traditions associated with religious figures and mythological characters found in the Indian miniature paintings.
On the occasion of unveiling of the new logo, DPS Negi opined that in the earlier format, the corporate office of Prasar Bharati used both AIR and Doordarshan logos on both the sides of the written text ‘PRASAR BHARATI’ along with the Indian emblem in the middle. Inspired from the identities of both AIR and Doordarshan, the new logo of Prasar Bharati is defined as a blend of both AIR and Doordarshan.
It not only encloses the elements from their visual identities, but it also leverages their colour combinations, to complement the identity of PB as a public service broadcaster.
Headquartered in New Delhi, Prasar Bharati is a statutory autonomous body set up by an act of parliament. It comprises the Doordarshan Television Network and All India Radio (AIR), which were earlier media units of the ministry of information & broadcasting.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
