News Broadcasting
Promax/BDA Arabia 2006 award winners announced; MBC Creative Services win 13 award
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MUMBAI: UAE’s MBC Creative Services, Showtime and Dubai Media Incorporated bagged the most number of awards in the second annual Promax/BDA Arabia Awards. MBC Creative Services picked up 13 awards, Showtime bagged 10 and Dubai Media won eight. |
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Presented at the culmination of the Promax/BDA Arabia 2006 conference on 15 March in Dubai, the awards celebrate works of excellence in promotion, marketing and broadcast design aired, published or distributed in Arabia between 1 April 2005 and 1 January 2006.  Gold and Silver Muse Awards are presented in the promotional award categories and Gold and Silver Isis Awards are presented in the broadcast design categories. |
| Promax/BDA EMEA senior vice president and managing director Carmen Alzner said, “We were excited by the unprecedented number of submissions for just our second year of the Promax/BDA Arabia Awards, knowing that it broadened the scope of potential winning projects, and we weren’t disappointed. All of us at Promax/BDA continue to be inspired and uplifted by the enthusiasm and camaraderie that our colleagues in this region bring to both the conference and the awards ceremony and look forward to our return next year.” |
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The big winner of the night was the UAE’s MBC Creative Services, picking up 13 awards (six Muse and seven Isis) in categories such as Best Program Promotion (MBC4’s Live 8 Our Defining Moment), two wins in the Best Film Promo for MBC2’s High Crimes and Silence of the Lambs, Best Children’s Promo for BC2’s Tom & Jerry, two Best News Factual or Factual Entertainment Promo for Al Arabiya’s Quantanamo Bay and Arab Thought Foundation, Best Use of Music and Sound Design for MBC2’s My Name Is…, Best Copy/Script Writing for MBC1’s The Hard Way, Best On Air Branding for MBC1’s channel branding, two Best On Air Ident awards for MBC1’s Chairs and MBC4’s Ant, Best Mixed Media Animation for Al Arabiya’s The Third Eye and Best Design in Promo for MBC2’s My Name Is… UAE’s Showtime picked up 10 awards in the following categories: Best Film Promotion for Man on Fire, Best Children’s Promo for Angry Beavers, and in the Something for Nothing category, a win for CSI Thumb Print. Showtime earned double awards in Best Television Image Promo for its Al Pacino Special and DIFF Award Winning Movies, Best Drama Promotion for CSI Thumb Print and Desperate Housewives Smoke and Best Editing for its Tarantino Special and CSI combo. The night’s other big winner was Dubai Media Incorporated, picking up eight awards for its work in both promotion and broadcast design. Among its wins were two awards for Best Editing for AAKS and Dubai Sports, two awards for Best Set Design for Alittijah Al Khames and Assrarooha, as well as Best On Air Branding for Dubai Sports, Best Sports Promo for Al Sahmal Arabi, Best Use of Music and Sound Design for its Be a Sport, and in the Something for Nothing category, a win for Happy Birthday One TV.
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News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
