Hindi
Priyanka Chopra is the new face of Pakistani mobile
New Delhi: Even though there are tensions on other fronts, cultural and commercial links continue to thrive between India and Pakistan.
Pakistan’s QMobile has now selected Priyanka Chopra who will be marketing a newer brand for LINQ Smartphones.
QMobile already has a 50% market share in the local market that makes it the number one mobile phone seller in Pakistan. Out of this entire share, a big chunk belongs to lower end mobile phones. With growing competition in the smartphone domain, QMobile is continuing its journey by influencing the minds of its fans through top notch celebrities.
With Priyanka Chopra on board, QMobile is confident about generating a positive impact in the market.
Before this, the company has brought three top notch Bollywood Kapoors – Kareena Kapoor, Arjun Kapoor, Sonam Kapoor – and Pakistani singing and acting fascinations Atif Aslam, Ali Zafar and Shan in their television commercials. They have also presented Shahid Khan Afridi in their ads.
An official statement from the company says, “The genius behind QMobile, CEO Zeeshan Akhtar, is venturing out to embark upon new journey with premier Bollywood actress Priyanka Chopra on board”.
The mastermind’s keen marketing sense has allowed him to sign a beauty truly representative of this new range.
Hindi
Remembering Gyan Sahay, the lens behind film, television and advertising
From a puppet rabbit selling poppadums to Hindi cinema, he framed it all.
MUMBAI: There are careers, and then there are canvases. Gyan Sahay, the veteran cinematographer, director, and producer who passed away on 10 March 2026 in Mumbai, had one of the latter. Over several decades in the Indian film and television industry, he turned lenses, lights, and the occasional puppet rabbit into something approaching art.
A graduate of the Film and Television Institute of India (FTII) in Pune, Sahay built his reputation as a director of photography across a career that stretched from the early 1970s all the way to the digital age. He was the kind of craftsman who understood that a well-composed shot is not merely a technical achievement but a quiet act of storytelling.
For most Indians of a certain age, however, Sahay will forever be the man behind the rabbit. His direction of the iconic long-running television commercial for Lijjat Papad, featuring its now-legendary puppet bunny, gave the country one of its most cheerfully persistent advertising images. It was the sort of work that sneaks into the national subconscious and takes up permanent residence.
His big-screen credits as cinematographer include Anokhi Pehchan (1972), Pagli (1974), Pas de Deux (1981), and Hum Farishte Nahin (1988). In 1999, he stepped behind a different kind of camera altogether, making his directorial debut with Sar Ankhon Par, a drama that featured Vikas Bhalla and Shruti Ulfat, with a cameo by Shah Rukh Khan for good measure.
On television, Sahay was particularly prized for his command of multi-camera production setups, a skill that made him a go-to technician for large-scale shows and reality programmes. In an industry that has never been especially patient with complexity, he was the calm hand on the rig.
In later life, Sahay turned teacher. He participated regularly in masterclasses and Digi-Talks, often hosted by organisations such as Bharatiya Chitra Sadhna, sharing hard-won wisdom on cinematography, the comedy of timing in a shot, and the sweeping changes brought by the shift from celluloid to digital. He was also said to have been involved in a project concerning a biographical film on Infosys co-founder N.R. Narayana Murthy.
Tributes from the film industry poured in following the news of his passing, with colleagues remembering him as a senior cameraman who served as a rare bridge between two entirely different eras of Indian cinema. That is, perhaps, the finest thing one can say of any craftsman: he kept up, and he brought others along with him.
