Hindi
Pritam and Prabhu Deva come together for R…Rajkumar
MUMBAI: The song Gandi Baat from Eros International and NextGen Films’, R…Rajkumar is already rocking the chartbusters with its high tempo beats and Rajkumar aka Shahid Kapoor’s dance moves. Director-choreographer Prabhu Deva has surely mixed some magic in the song.
Up now is another song, titled Saare Ke Fall, a quirky peppy number starring Shahid Kapoor and Sonakshi Sinha that will keep audiences asking for more.
Written by Mayur Puri and composed by maestro Pritam, Saare Ke Fall was the first schedule shot, keeping with director Prabhu Deva’s tradition of always commencing a film’s shoot with a song. Shot at the picturesque Salt belt in Bhuj, filming the song turned out to be quite a challenge given that the cast and crew travelled to the location on a tractor, which was two and a half kilometers away from the base.
Commenting on the song, composer Pritam Chakraborty, says, “Saree ke fall is one of my most beautifully picturised songs with unique choreography and have enjoyed every time I have watched it. I can’t simply get over the background dancers.”
Adds producer Viki Rajani, “While brainstorming on this particular track, we thought it would be ideal to shoot at a location like Bhuj as it has not been used in movies often and suited this particular situation in the film. With R…Rajkumar, Pritam and Prabhu Deva come together for the very first time making it a special film for the both of them.”
R…Rajkumar starring Shahid Kapoor and Sonakshi Sinha, directed by Prabhu Deva is scheduled to release on December 6, 2013.
Hindi
Kridhan Infra enters film production with AI-led feature film
Infra firm debuts AI-powered film marking RSS centenary
MUMBAI: Kridhan Infra Limited is swapping hard hats for headsets. The infrastructure company has announced its entry into film production and media technology through its subsidiary, Kridhan Mediatech Private Limited, with the nationwide theatrical release of Shatak: Sangh Ke 100 Varsh, an AI-led feature film.
With Shatak, the company is not just stepping into cinema but staking a claim in what it describes as one of the world’s early full-length AI-driven feature films. Artificial Intelligence has been embedded across the creative and production process, from script visualisation and environment creation to modelling and production design.
The film commemorates 100 years of the Rashtriya Swayamsevak Sangh, tracing defining moments, personalities and historical phases that shaped its journey. By combining archival storytelling with algorithm-powered creativity, the project attempts to blend heritage with high technology.
For Kridhan Mediatech, this is only the opening scene. The subsidiary’s broader ambition spans AI, CGI, virtual production systems and scalable content models for both theatres and digital platforms. The move signals a strategic diversification for Kridhan Infra, traditionally rooted in engineering and construction.
The timing aligns with India’s growing push to become a global AI powerhouse. At the 2026 AI Impact Summit, prime minister Narendra Modi urged innovators to design in India and deliver to the world. Kridhan Mediatech’s initiative positions itself squarely within that narrative, aiming to export technology-enabled storytelling beyond domestic audiences.
India’s media and entertainment industry, valued at over Rs 2.5 lakh crore, alongside a rapidly expanding AI economy projected to cross Rs 1.4 lakh crore in the coming years, offers fertile ground at the intersection of cinema and code.
“With Shatak, we proudly present one of the world’s first AI-led full-length feature films while marking our strategic entry into film production and media technology through our subsidiary,” the company said in a statement. “Our vision is to combine India’s rich narrative heritage with forward-looking innovation. This is just the beginning of building globally competitive, technology-enabled cinematic experiences.”
From infrastructure to imagination, Kridhan’s latest venture suggests that in today’s India, even storytelling can be engineered.
