News Broadcasting
Primetime : News vs TRP
KOLKATA: Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content. While some editors believe the industry needs to re-examine primetime, another section asserts they are doing it every day.
In a panel during NT Awards 2020 hosted by Indiantelevision.com and moderated by founder, CEO and editor-in-chief Anil Wanvari, renowned Indian journalists shared their views. Times Now editor in chief Rahul Shivshankar said that editors have always been singled out for the quality of news. But of late, a lot of control has been taken away from editors on what they can play. According to him, the industry is running on an unviable business model.
Shivshankar explained that news channels focus on TRP as it is intrinsically linked to advertising. He is of the view that if news business can be insulated from maniac TRP pressure and fluctuations, editors in the newsroom will be able to have control over the content. “The system for BARC to NBSA is very convoluted and needs to be brought down,” he added.
India Today and Aaj Tak news director Rahul Kanwal contradicted this view. He acknowledged that there is always pressure for ratings, business, advertising, but that is no reason to sell the soul. He emphasised that it is important to believe in the stories one is doing.
News channels have been roundly criticised for ignoring other important developing issues during the SSR incident, but Kanwal denied the charge. He said that it was not the only story covered by them and they gave equal importance to stories on the economy and the Covid2019 crisis. However, if something goes wrong, it is important to be open to fixing those mistakes, he added.
Wion executive editor Palki Sharma Upadhyay claimed that the TRP currency is flawed and the sample size is too small. Yet, some of the channels are dictated by the system. She also echoed Shivshankar’s view that the flaw of the system can’t be blamed entirely on editors. The blame is on viewers too because they watch those shows. But she also added that editors cannot deny the responsibility that comes with the position. She is of the view that there are various ways to bring revenue other than following the TRP model blindly.
Upadhyay also highlighted another issue that nowadays editors often follow social media agendas to decide primetime rather than applying their mind. Since the top editors themselves are influencers, they can prevent news content from turning into entertainment shows if they unite. Moreover, anchors need to stop being overdramatic as they are the face of news programmes, she added.
News18 India managing editor Kishore Ajwani agreed that primetime shows are identified with anchors. It is their opinion, and how they engage that leaves an impact. “I believe that all of us re-examine the prime time shows every day in all aspects – content, format, guests and others,” he said.
“At the end of the day, it’s a screen and you have got a remote. If you do not like a story, switch the screen. No one has put a gun to your head. We do what we believe should be done,” Ajwani declared.
Amid all the chaos, TRP and advertising have been blamed mostly for deterioration of news content. Times Now’s Shivshankar added that the channels should move to subscription led models gradually. He also noted that a huge chunk of Times Now’s revenue is coming from subscription.
News Broadcasting
News18 hosts Tamil Nadu town hall ahead of 2026 polls
MK Stalin headlines ‘Next Big Leap’ event from 10am on 23 February in Chennai with leaders and icons.
MUMBAI: Tamil Nadu’s political pot is simmering and News18’s town hall is stirring it up just in time for the 2026 assembly elections boilover. Set for 23 February from 10am onwards in Chennai, the News18 Network Town Hall gathers heavyweights under the banner ‘The Next Big Leap for Tamil Nadu’ to dissect the state’s political pulse, economic edge, and cultural clout. With the 234-seat assembly contest looming as a fiercely competitive showdown, the event spotlights how Tamil Nadu’s identity-driven politics and engaged voters continue to ripple across national debates.
Chief minister MK Stalin leads the charge with a keynote on the theme, sketching his government’s blueprint for governance, development, and staying power pre-polls. Deputy Chief Minister Udhayanidhi Stalin chimes in on ‘Voices, Vision & Way Forward’, unpacking generational shifts and fresh narratives. From the opposition corner, AIADMK general secretary Edappadi K Palaniswami tackles ‘Baton Change at the Ballot?’, floating alternatives to the status quo.
Economic vibes get a nudge from industries minister TRB Rajaa on ‘Investment Story Intact?’, probing the state’s draw for big bucks. BJP’s K Annamalai dives into ‘People, Trust & Political Ideology’, positioning his party in the Dravidian-dominated turf. IT Minister Palanivel ThiagaRajan explores ‘Code, Capacity & Citizenship’, on tech’s role in citizen-focused services. TVK’s KG Arunraj questions if ‘Winds of Change are Possible’ in this pattern-prone state.
A panel on innovation features IIT Madras director Prof V Kamakoti, M&M’s Velusamy R, and Electronic Industries Association’s Dr Sasikumar Gendham, musing how AI and knowledge hubs are remaking opportunities. AICC’s Praveen Chakravarty weighs ‘Power Sharing vs Principles’, while former Governor Tamilisai Soundararajan joins the fray. Culture gets its due with composer Anirudh Ravichander on ‘Tamil Music for the World’.
CNN-News18, editorial affairs director Rahul Shivshankar noted, “The News18 Network Tamil Nadu Town Hall… reflects our core editorial focus, to capture the political mood of the state and spotlight the ideas that will shape the next phase of governance and growth.”
Network18, CEO of English & business news Smriti Mehra added, “As Tamil Nadu moves closer to a defining electoral moment… we see it as our responsibility to drive informed and meaningful conversations.”
Network18 managing editor for South, Vivek Narayan said, “The News18 Network Townhall in Tamil Nadu is designed as a platform where policy, politics and public interest intersect.”
Backed by associate partners Tata Motors Commercial Vehicles and Reliance Industries, the live event streams on CNN-News18, News18 Tamil, CTV, and Youtube from 10am on 23 February perfect for catching the sparks, even if you’re not knee-deep in Dravidian drama.
