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Prime Volleyball League adds Kannada feed as regional push gathers pace
HYDERABAD: The RR Kabel Prime Volleyball League powered by Scapia is betting big on regional languages. From Saturday, matches will be available in Kannada—the sixth tongue added to a lineup that already includes English, Hindi, Telugu, Tamil and Malayalam. The move targets Karnataka’s volleyball-mad fanbase, particularly supporters of the Bengaluru Torpedoes.
The tournament, now in its fourth year, is underway at Gachibowli Indoor Stadium in Hyderabad. First-day viewership on YouTube was robust, with reach spread across all regional feeds. The Kannada addition comes as the league chases deeper penetration in southern markets.
“The support we receive from Karnataka is immense,” says Bengaluru Torpedoes co-owner and director Yashwanth Biyyala. “Providing the livestream in our local language is a sincere effort to engage more deeply with our loyal fans.”
Prime Volleyball League chief executive Joy Bhattacharjya frames the expansion as nation-building. “Our large viewership on the opening day demonstrates the massive, multilingual appetite for volleyball across India,” he says. “This is about more than just numbers—it’s about creating a model for deep, inclusive fan engagement.”
The 2025 season is being broadcast live on Sony Sports Network and streamed globally via YouTube. The channel offers match highlights, recaps, behind-the-scenes footage and other content designed to hook armchair fans. Four teams clash on Saturday: Kochi Blue Spikers face Bengaluru Torpedoes, whilst Chennai Blitz take on Kolkata Thunderbolts.
The tournament runs until 26 October. By then, the league will know whether its multilingual gambit has scored the breakthrough it so craves.
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Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
