iWorld
Prime Video’s unscripted original series Follow Kar Lo Yaar to premiere on 23 August
Follow Kar Lo Yaar is an unabashed viewpoint into the curious and exciting life of social media sensation – Uorfi Javed
Produced under the banner of Sol Productions Pvt Ltd by Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, the nine-episode Hindi reality-follow series will premiere on August 23 in India and across 240 countries and territories worldwide
Mumbai: Prime Video has announced the premiere date for its unscripted original series, Follow Kar Lo Yaar. The nine-episode series, produced by Sol Productions’, Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, is an unfiltered and immersive viewpoint into the life of Uorfi Javed. Follow Kar Lo Yaar is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 23 August in Hindi with subtitles in English. Follow Kar Lo Yaar is the latest addition to the Prime membership.
Follow Karlo Yaar will immerse the audience in the world of Uorfi, constantly pursued by the limelight, while also providing an unfiltered glimpse into all the drama behind the scenes. Beyond the glitz and glamour, beyond the filters on the gram, beyond the bizarre social posts and stories, the unscripted series bares the raw, unvarnished truth about her life outside of social media, her arduous journey, overcoming countless hurdles, her rise to fame, her relentless pursuit of fame and fortune, and the intricate dynamics of her dysfunctional family life.
“Stories of resilience and ambition will always find resonance with the audience, and Uorfi’s journey from an ordinary girl in Lucknow to one of the most recognizable faces of the country is nothing short of inspiring. Her story is defined by her unwavering determination and passion to carve her unique path in the world of fashion and entertainment as she ascends from her humble beginnings to becoming a social media sensation and a serious entrepreneur,” said Prime Video, India head of originals Nikhil Madhok. “Together with Sol and director Sandeep Kukreja, we are delighted to present Follow Kar Lo Yaar, a compelling and captivating reality-follow series that will certainly appeal to a global audience.”
Sol Productions Pvt Ltd’s Fazila Allana and Kamna Menezes said, “We are thrilled to partner with Prime Video for Follow Kar Lo Yaar, presenting the intriguing and riveting journey of Uorfi Javed. From an outsider to becoming Asia’s most searched celebrity in 2022, her life and backstory have been a curious case for years, as she continues to make headlines and heads turn. We are confident that Prime Video’s audience in India and across 240 countries and territories worldwide will deeply appreciate and connect with Uorfi’s compelling story, which not only entertains but also inspires and embodies resilience.”
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
