iWorld
Prime Video unleashes Ram Charan’s Game Changer in a global premiere!
MUMBAI: The wait is over! Prime Video is set to electrify audiences worldwide with the exclusive global streaming premiere of Game Changer, featuring none other than global star Ram Charan. Directed by the legendary S. Shankar – yes, the mastermind behind some of Indian cinema’s biggest spectacles – this political-action thriller is produced by Dil Raju under Sri Venkateswara Creations and promises an adrenaline-fueled ride through the murky corridors of power.
Starring Charan in a dual role (because one is never enough), the stellar cast includes Kiara Advani, Anjali, S.J. Suryah, Srikant, Sunil, Jayaram, and Samuthirakani, each bringing their A-game to this powerhouse of a film. Streaming begins 7 February in Telugu, with dubs in Tamil and Kannada – because great cinema deserves to travel.
At the heart of Game Changer is Ram Nandan, a fiercely principled IAS officer from Visakhapatnam. His mission? To dismantle a corrupt political system that thrives on greed, deception, and unchecked power. But standing in his way is the formidable Bobbili Mopidevi, a ruthless politician determined to seize the chief minister’s throne – ethics be damned. As Charan peels back the layers of deceit, he uncovers a deep-rooted nexus willing to go to any lengths to protect its empire. The battle is fierce, the stakes are sky-high, and the punches – both literal and metaphorical – land hard.
With breathtaking action sequences, a gripping narrative, and the unrelenting charisma of Charan, Game Changer isn’t just a film; it’s a statement.
This high-voltage thriller joins Prime Video’s power-packed lineup, reaffirming the platform’s commitment to delivering blockbuster entertainment straight to your screens. Prime members in India and across 240 countries and territories can gear up for a cinematic spectacle unlike any other – all included in a single Prime membership for just Rs 1499 a year. Now that’s what we call a blockbuster deal!
raa macha, buckle up ? the rules are about to CHANGE ?#GameChangerOnPrime, Feb 7 pic.twitter.com/ewegjT69yL
— prime video IN (@PrimeVideoIN) February 4, 2025
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
