iWorld
Prime Video to stream action-packed 2024-25 New Zealand cricket season live
Mumbai: For hard-core cricket fans, it could not get any better. Especially those that love the Kiwi team’s brand of cricket. They can easily sign up to Amazon’s Prime Video service and get into the thick of cricketing action featuring the black caps this New Zealand cricket season. Following their historic Test wins against India, the Kiwis are gearing up for a thrilling domestic season, taking on cricketing giants England, Australia, Sri Lanka, and Pakistan between now and April 2025.
Prime members in India can enjoy exclusive live coverage of T20Is, ODIs, and Test matches featuring both the Black Caps and White Ferns.
The season kicks off with a high-stakes three-match Test series between New Zealand and England, starting on 28 November 2024. The series, running until 18 December, will showcase top players from both sides, including Tom Latham, Tom Blundell, and Matt Henry for New Zealand, and Ben Stokes, Joe Root, and Harry Brook for England.
Following this electrifying series, the White Ferns will take on Australia’s women’s team in a three-match ODI series beginning 19 December 2024, promising intense competition and top-notch performances.
These will be followed by T20 and ODI series against Sri Lanka, Pakistan, Australia, no necessarily in that order.
e-commerce
Instamart gold dig event at Hussain Sagar goes viral
Hyderabad activation ties to gold price lock offer ahead of Akshaya Tritiya
MUMBAI: All that glitters isn’t just gold, it’s also great marketing. A quirky on-ground activation by Instamart at Hussain Sagar Lake has turned into a viral spectacle, with videos of people digging for gold coins flooding social media feeds this week. The campaign, executed in collaboration with Moms, transformed a patch of the city’s iconic lakefront into what online users quickly dubbed a “mini gold rush”. Armed with spades, participants dug through a mud-filled pit in search of hidden gold coins, an activity that drew crowds, cameras and plenty of commentary online, ranging from amused disbelief to outright fascination.
At the heart of the frenzy was a promotional push for Instamart’s ‘Gold Price Lock’ feature, which allows users to secure prevailing gold rates between April 10 and April 16 and complete their purchase later during Akshaya Tritiya, a period traditionally associated with high gold buying. The mechanic cleverly blended physical participation with digital conversion, turning curiosity into a potential transaction.
Branded as ‘Gold Diggers’, the activation leaned into gamified engagement. Those who struck lucky walked away with coins, those who didn’t were nudged with a simple message: lock the price now, buy later. The result was a steady stream of footfall and a surge in user-generated content, as onlookers and participants alike documented the spectacle.
The timing is significant. India remains one of the world’s largest consumers of gold, with demand peaking around Akshaya Tritiya. Data from the World Gold Council suggests the festival alone accounts for roughly 25–30 tonnes of gold purchases annually, making it a high-stakes window for brands looking to tap into consumer sentiment.
As the ‘Gold Price Lock’ feature remains live until April 16, the campaign has already done its job turning a simple product feature into a citywide moment. Because sometimes, the quickest way to get people talking about gold isn’t to sell it, it’s to make them dig for it.
