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Prime Video spotlights the importance of immersive entertainment in new campaign
Mumbai: Amazon Prime Video on Thursday unveiled its new brand campaign called ‘See Where It Takes You’ in India. The campaign showcases the role of Prime Video in customers’ lives and highlights how immersive entertainment inspires us all to pursue our life’s ambitions and goals.
In the five-year journey of Amazon Prime Video in India, it has become evident that great content not only entertains but also nurtures the potential to spark action to bring about a positive change in people’s lives. With the central thought of ‘See Where It Takes You,’ the new campaign highlights the endless possibilities that start with entertainment and attempts to foster a two-way conversation between storytellers and fans, communities and creators.
Conceptualised by Amazon Prime Video and Ogilvy India, the 360-degree campaign will run across TV, print, digital and social channels. The films have been directed by Shashanka Chaturvedi, and produced by Good Morning Films.
Showcasing two of Prime Video India’s most iconic shows “The Family Man” and “Four More Shots Please!”, the campaign features two films – the first of which was launched this week. The film takes a relatable setting in the life of a young couple and depicts how the popular Amazon Original show “The Family Man” not only delivers an immersive entertainment experience, but also inspires them to rekindle their romance. The narrative also weaves in the X-Ray feature that amplifies the engaging experience Prime Video offers.
“Over the past five years, our customers have increasingly looked to us as a trusted friend – one they could rely on to entertain them withsome of the best shows and movies across genres and languages,” said Amazon Prime Video India director –SVOD business Sushant Sreeram.
“With users streaming on Prime Video from 99 per cent of India’s pin codes, we take this responsibility seriously, as a service that not only entertains but also inspires. We have constantly worked towards bringing communities and creators together in a manner that ignites fandom and fosters meaningful communication,” added Sreeram.
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Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
