iWorld
Prime Video renews The Traitors after a killer debut
MUMBAI: Prime Video is doubling down on deception. After a wildly successful debut, the streamer has announced that season two of its reality thriller The Traitors is officially in development. Hosted by the ever-dramatic Karan Johar, the Indian adaptation of the BAFTA- and Emmy-winning format has gripped viewers across the country—and the numbers prove it.
Since its 12 June premiere, the series has been watched in 88 per cent of India’s pin codes, turning Thursday nights into a frenzy of speculation, strategy, and social media theories. A star-studded cast, twist-laden gameplay, and Johar’s flair for theatrical tension have made The Traitors an unexpected pop-culture phenomenon.
Based on a global format by IDTV, and distributed by All3Media International, The Traitors has been adapted in over 35 countries, becoming one of the fastest-growing reality formats globally. The Indian version, filmed in a dramatic Rajasthani palace, pits 20 celebrities—ranging from Raftaar and Uorfi Javed to Anshula Kapoor and Ashish Vidyarthi—against each other in a mind game of trust, betrayal and elimination.
“It’s been incredibly rewarding to see The Traitors strike such a powerful chord with audiences across India,” said Prime Video India Director and Head of Originals Nikhil Madhok. “With its distinctive mix of tension, strategy and emotional honesty, brought to life by our versatile host, Karan Johar and a stellar line up of players who have brought their A-game to the show, the series has emerged as a true breakout. As we continue to shape a bold and diverse unscripted slate at Prime Video, The Traitors stands out as a marquee title that pushes the boundaries of the reality genre. Buoyed by the overwhelming response, we’re thrilled to begin work on Season Two and take the experience to the next level.”
All3Media International EVP APAC Sabrina Duguet added, “We’re thrilled with the overwhelming reception and audience response to the Indian adaptation of The Traitors. Our fantastic collaboration with Prime Video resulted in delivering a version of the format that feels both fresh and true to its core, one that struck a real chord with viewers, who came for the thrill, drama, and their favorite celebrities, but stayed for the novelty, intrigue, and high entertainment quotient. Given the show’s rising popularity within just weeks of its launch, we’re delighted that Prime Video is greenlighting the development of season 2 of the much-loved format that’s sure to raise the bar even higher.”
New episodes of The Traitors season one drop every Thursday at 8 PM, exclusively on Prime Video. If you haven’t been betrayed yet—you’re missing out.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
