iWorld
Prime Video releases first look of new Amazon Original Series, The Family Man, shot on OnePlus
MUMBAI: Amazon Prime Video today released the first look of its much-awaited Amazon Original Series The Family Man, in the form of a character poster shot on a OnePlus smartphone. Marking a first of its kind reveal, this association is an extension of the long-standing partnership between OnePlus and Amazon.
The first official character poster features Srikant Tiwari – the lead protagonist, played by Padma Shri Awardee and National Award winner Manoj Bajpayee, shot exclusively on a OnePlus smartphone. Created by the dynamic duo of Krishna D.K. and Raj Nidimoru, Amazon Original Series The Family Man is set to release this September, exclusively on Amazon Prime Video across 200 countries and territories. The trailer for the show releases September 5.
In addition to the first look poster, OnePlus will also be setting up interactive billboards across India that audiences can engage with using the camera on their smartphones to access exclusive virtual content about the show.
“India is a mobile first country and a large number of our customers love to watch Amazon Prime Video on their smartphones. We constantly look to engage and delight this fast-growing customer base with our compelling content and innovative marketing initiatives. We are excited about this unique collaboration with OnePlus for our latest Amazon Original The Family Man, which includes the first reveal of the character poster, that was shot exclusively on a OnePlus phone. We look forward to delighting our ardent mobile-first customers with this sneak peek into the compelling and gritty world of The Family Man,” Amazon Prime Video India director and country GM Gaurav Gandhi said.
“With our smartphones, we are constantly thinking of different ways in which we can engage our community in new ways. Our association with Amazon Prime Video is a result of the synergy between both brands and our common philosophy and it seemed like a very natural fit to unveil the new Amazon Original Series, The Family Man character poster through an image shot on a OnePlus device,” OnePlus India generale manager Vikas Agarwal said.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
